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Since GDPR got into effect on May 25, 2018, what has changed in your marketing strategy and data collection methods? Some are blocking entire EU users while others haven't changed anything. I'd love to hear what GH's have to say on this topic.

  • RV

    Rahul Vij

    over 1 year ago #

    The contact forms in which we're gathering the contact details, we need to provide the right to actually choose and provide consent. The box that shows their consent, should not be prechecked. If you're unsure that you're not complying with the new GDPR standards, check their official site for details. It's crucial to know the regulations.

  • BN

    Brian Niroumand

    over 1 year ago #

    It affected our paid channels more than others. It basically affected us in 2 major channels:

    1. SEM (Search, Shopping, Display): We stand to lose a high percentage of total revenue that comes from retargeting in EU countries through these channels.
    2. Affiliate marketing: The main challenge here is how to pay affiliate commission if customers to give "consent" for tracking. We cannot track back a customer to the source/medium of the traffic/session.

    • YK

      Yigit Kocak

      over 1 year ago #

      Two of the answers you've given are great and will help us reconsider our strategy on both remarketing and affiliate. Thanks!

  • KW

    Katie W

    over 1 year ago #

    For GDPR compliance you will need to obtain consent to market to the EU-based emails on your list. So, if your list contains a large number of European cold contacts, I’d suggest concentrating on converting your cold contacts to opt-in.

    I’m sure everyone noticed the endless emails from brands and companies requesting to opt-in again leading up to GDPR.

    The GDPR will have an enormous impact on businesses that rely on sending outbound email marketing to European contacts. To stay compliant, it’s recommended that you include an easy way for your opt-ins to request their contact records on your website (like on the privacy policy page).

    While this new legislation will have an impact on digital marketing efforts, it allows marketers to check in on their current tactics, pivot and improve.

    • SB

      Saoirse Blaney

      over 1 year ago #

      Hi Katie,

      GDPR is having a big impact on a lot of people.

      One thing, in terms of email marketing, if you are marketing to email lists that you have pre-May 25th, and have included an opt-out option in the past 12 months you can continue to market to these groups. Consent to be marketed to can be assumed based on the customer not utilizing the opt-out option.

      We are an Irish SMS marketing company and the above response is directly from the Data Commissioners office.

      I hope this helps.

  • CM

    Chris Morell

    over 1 year ago #

    A few things have been worked on in Mailchimp. What's surprising is just how many companies waited until the last second to get everything GDPR-related into effect, hence the tidal wave of privacy emails.

    • AM

      Asia Matos

      over 1 year ago #

      I'd like to think it took so long because companies were trying to figure what they legally needed to change first.

      But then again, I know better. 😂

    • YK

      Yigit Kocak

      over 1 year ago #

      The types of GDPR emails I've had in my inbox was

      - 10% "we're deleting your account" email
      - 20% "we need your permission" email
      - 70% "we don't give a ...." no email at all :)

  • NC

    Nebojsa Ciric

    5 months ago #

    Data gathering and profiling along with targeting will be most affected. These two articles on how GDPR affects marketing and marketing activities might help:

    https://advisera.com/eugdpracademy/blog/2019/02/20/how-does-gdpr-affect-digital-marketing/
    https://advisera.com/eugdpracademy/blog/2018/02/08/how-does-gdpr-impact-marketing-activities/

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