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I know that there are robust and dedicated email tools like Vero and we will eventually use one of them but at this point, I was wondering if we can get started using Mixpanel's Notifications for email.

I have read the documentation and it seems like at least for the initial onboarding campaign driven by events Mixpanel should be able to do the job reasonably well.

One of the other reasons, apart for channel fatigue, for picking Mixpanel to do this job is that we are using Segment as a data hub and right now, it seems like only Mixpanel is talking to Segment.

We tried out Active Campaign for building onboarding flows (and potentially for CRM) but haven't been able to get the two talking.

  • PV

    Philippe Vdhd

    about 4 years ago #

    Hi Bhaskar,

    We send out our onboarding emails with Mixpanel. The reason is that most email we send, are being triggered based on activity.

    It was kind of puzzle to put it all together and to prevent people from receiving too many emails if they are very active. But if you're a little creative and err on the side of caution, then you can easily figure it out.

    If you have specific questions, feel free to reach out (philippe.vdhd@gmail.com)