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Has anyone tried the iOS search ads yet?
Looks like they started offering them this past October. Curious if anyone has tried them and if so, how did they work?
For app downloads overall, we normally aim to pay around a $1 to $1.50 per download depending on the source and the quality of leads. Apple Search Ads have been consistently delivering downloads at about $0.50-$0.60, so the ROI has been great for us. The volume hasn't been huge as compared to some of our other channels, but still decent.
Really appreciate you proving your specific CPI! Thanks
We've been running campaigns for several months now and found the CPI's to be good comparable with other channels. The jury is still out on in-app performance, but so far the early results have been promising. One thing they have definitely been useful for is gauging search volume for keywords for influencing ASO.
Makes a lot of sense on the ASO, thanks.
@sean and friends in growth,
Thanks for sharing very good insight on the iOS search ads.
The tie with ASO is something of interest to me. I did do an ASO certification to keep learning and improving my knowledge on the subject but I have yet to see more data-driven ASO content.
For example, as @paul_spicer mentioned it above, iOS search ads spend influences number of downloads which are one of the many parameters that influence ranking on the Apple App Store.
But how do these many parameters stack up in terms of relative influence?
For example, on an app I am working on, optimizing short and full descriptions in the Google Play Store was sufficient to rank in Top 2 for branded keywords. On Apple App Store, I did similar ASO work on the two metadata parameters that are known to have influence, namely the title and keywords fields, and the app is not discoverable. It appears that from a relative standpoint, dynamic metrics such as number of searches and number of downloads could have a stronger influence.
Would be delighted to find some sort of ASO sensitivity analysis showcasing all editable ASO parameters and the quantified impact they deliver, in relation to one another, on the store rankings.
Happy to collaborate with others if this is something that has not been not yet. I am having a hard time finding valuable content on that subject which I realize is still "new" in my opinion.
Value thoughts and ideas.
Thomas Petit, Growth @8fit, gave a presentation on this at App Promotion Summit. Overall he said:
- unparalleled UA source
- excellent CPI & ROAR (for now, who knows how it will evolve)
- real data insights into ASO traffic (which is now offered by tools like Priori Data as well)
- still in beta => interface & tracking issues
Here's the video:
Thanks for bringing this to my attention! I'll let you know how I do.
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