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If so, how has your experience been?

  • KZ

    Kristina Zahorulko

    over 3 years ago #

    We thought about it, but a small research of popular and relevant subreddits shows that posts that are "lifted" as an ad don't have many upvotes and comments. Redditors don't like an advertisement. Now we're promoting our AI ad blocker product just with links to a blog with interesting articles or comments to relevant questions in Reddit - and it works.

  • EG

    Emily Goldring

    over 3 years ago #

    Yes we did for a short period of time. We're a B2B SaaS company. We put ads in targeted subreddits for our target audience. We ended up stopping them because we saw absolutely zero return.

    • LC

      Lyndon Core

      over 3 years ago #

      A promoted post's impact is basically limited to the role of a banner ad. However, if you convey the entirety of your message within the title + thumbnail, they can be effective. Redditors are savvy to the promoted posts, so engagement on these posts are basically nil.

    • RA

      Ryan Abrams

      over 3 years ago #

      I did the exact same thing (and more than once) and it never had ANY engagement, let alone return.

  • DG

    Dustin Greelis

    over 3 years ago #

    Instead of ads necessarily, have you guys tried targeted marketing on Reddit? As in finding the target market, and trying to be helpful to people in the page to organically create leads? I've heard of this approach but I don't know the efficacy of doing something like this.

    • LC

      Lyndon Core

      over 3 years ago #

      Speaking from first-hand experience, being helpful, genuine, and true to the microculture of each subreddit can be a very effective method. However, you're probably going to have to spend 95% of your time being helpful.

    • EG

      Emily Goldring

      over 3 years ago #

      I've tried this and sometimes it works, but it is very time consuming. I'm not only answering questions that could benefit our product, but also just being helpful in general across many subreddits. It is a time consuming process and for us, I haven't seen great results. But I think it's always good to have a presence on Reddit.

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