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  • RS

    Ross Simmonds

    over 2 years ago #

    Here's something that a lot of people don't get (which I've benefit significantly from) about B2B:

    That C-Suite executive. VP of Finance. Manager of Automation. Director of AR. etc.. etc.. etc...

    Is still a person.

    And for the vast majority of us, we're using a lot of the same channels as everyone else. Which is why I've found some of the most exciting channels in B2B to be some of the channels that we've been using in B2C for years. Here's a couple:

    > Facebook Groups: With more than 1B monthly users, Facebook groups have taken off. There are groups about pretty much every topic and there are plenty of groups where you can find audiences that would be considered B2B.
    > General Facebook: A study from Comscore found FB to outdo LinkedIn as a channel where decision makers spent time. It makes sense. While they might not be here looking for biz opps, they're still there.
    > Subreddits: As the C-Suite gets younger, this section of the web gets more and more attractive.
    > Quora: I've preached about Quora before. So many opportunities. See point 2: http://getcrate.co/blog/2016/05/distribution-tips/
    > StackExchange Communities: Similar to Subreddits.

    I'm really excited about the various channels offering B2B opportunities right now. Out of these, I definitely put Facebook Groups at the top of the list. I'm a huge believer in this channel but agree with Kevin that LinkedIn is taking off (again).

    Here's a webinar I did covering some of these ideas in more detail: https://youtu.be/bknS8wMXxXQ

  • KI

    Kevin Indig

    over 2 years ago #

    I honestly think that LinkedIn is the most exciting B2B channel right now. I wrote about why here: https://growthhackers.com/articles/11-growth-hacking-predictions-for-2018

  • DD

    Daria Davis

    over 2 years ago #

    I vote for Reddit, but be careful: redditors are good at spotting marketers. You should be prepared to provide serious value. I follow these tips: https://coschedule.com/blog/reddit-marketing-guide/ Hope it helps.