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What are your tips to more effectively turn inbound leads (from FB Ads) into customers?

Want to include you and your business in an expert roundup!

Post would be for blog.wishpond.com. We have 250,000 subscribers and you'd get a do-follow link. Cheers!

  • JA

    Justin Adelson

    5 months ago #

    Hi, James! Hopefully, you still need some input; here's my $0.02.

    Qualification is always important when running a lead generation campaign from paid advertising. In my experience, lead quality is generally lower from advertising campaigns with broad audience targeting (i.e. in comparison to retargeting or other forms of traffic). Poor lead qualification can lead to an inefficient sales funnel - especially if a member of the sales team is an intricate part of the customer journey (e.g. scheduled call, demo, etc.). I recommend creating a step in the sales funnel that can help identify higher-qualified leads such as a quiz or survey. The higher-qualified leads are offered hands-on assistance earlier in the sales funnel while lower-qualified leads are sent on a content-driven path (i.e. email automation).

  • CS

    Christoph Schachner

    6 months ago #

    In my opinion, it is important to stay focused and have a clear structure when starting. Often times I have been in the situation where I wanted to add additional steps along the funnel or another email to send out, but when I follow my path I make sure that I don't get overwhelmed by the options and stay focused on my final goal. Customers.

    1. Identify your customers (buyer personas): What type of content are they interested in (eBook, Quiz)?
    2. Map out lead funnel and the micro conversions associated with it (Newsletter Signup, Free Trial SignUp, Webinar, eBook)
    3. Create Landingpageassociated with that micro conversion
    4. Create Zapier Integration with the Lead form to the designated E-Mail Tool
    5. Set up 3 HTML emails specific to the micro conversion (e.g. eBook and then send 3 other eBooks alongside) + 1 plain text email to make it seem more human
    6. After those conversion specific emails have been sent, I let them converge into an overall email nurturing campaign that gets updated regularly.

  • YH

    Yuval Halevi

    4 months ago #

    I'm usually all around content marketing and I barely touch Facebook/Landing pages/and PPC
    But there is something I've used a few times and suggested to some of my clients to try in their PPC campaigns and it helped them a lot.

    Did you hear of Cinemagraphs?

    Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats and can give the illusion that the viewer is watching an animation.

    You can learn about the effect of cinemagraphs on your Facebook ads campaign here:
    https://blog.flixel.com/facebook-ads-case-study-cinemagraphs-giftagram/

    Here you can see few examples for cinimagraphs:
    http://cinemagraphs.com/

    I hope it helps

  • ТM

    Турбо Max

    13 days ago #

    Have just the same question!

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