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What are your tips to more effectively turn inbound leads (from FB Ads) into customers?

Want to include you and your business in an expert roundup!

Post would be for blog.wishpond.com. We have 250,000 subscribers and you'd get a do-follow link. Cheers!

  • JA

    Justin Adelson

    almost 2 years ago #

    Hi, James! Hopefully, you still need some input; here's my $0.02.

    Qualification is always important when running a lead generation campaign from paid advertising. In my experience, lead quality is generally lower from advertising campaigns with broad audience targeting (i.e. in comparison to retargeting or other forms of traffic). Poor lead qualification can lead to an inefficient sales funnel - especially if a member of the sales team is an intricate part of the customer journey (e.g. scheduled call, demo, etc.). I recommend creating a step in the sales funnel that can help identify higher-qualified leads such as a quiz or survey. The higher-qualified leads are offered hands-on assistance earlier in the sales funnel while lower-qualified leads are sent on a content-driven path (i.e. email automation).

  • CS

    Christoph Schachner

    almost 2 years ago #

    In my opinion, it is important to stay focused and have a clear structure when starting. Often times I have been in the situation where I wanted to add additional steps along the funnel or another email to send out, but when I follow my path I make sure that I don't get overwhelmed by the options and stay focused on my final goal. Customers.

    1. Identify your customers (buyer personas): What type of content are they interested in (eBook, Quiz)?
    2. Map out lead funnel and the micro conversions associated with it (Newsletter Signup, Free Trial SignUp, Webinar, eBook)
    3. Create Landingpageassociated with that micro conversion
    4. Create Zapier Integration with the Lead form to the designated E-Mail Tool
    5. Set up 3 HTML emails specific to the micro conversion (e.g. eBook and then send 3 other eBooks alongside) + 1 plain text email to make it seem more human
    6. After those conversion specific emails have been sent, I let them converge into an overall email nurturing campaign that gets updated regularly.

  • YH

    Yuval Halevi

    almost 2 years ago #

    I'm usually all around content marketing and I barely touch Facebook/Landing pages/and PPC
    But there is something I've used a few times and suggested to some of my clients to try in their PPC campaigns and it helped them a lot.

    Did you hear of Cinemagraphs?

    Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats and can give the illusion that the viewer is watching an animation.

    You can learn about the effect of cinemagraphs on your Facebook ads campaign here:

    Here you can see few examples for cinimagraphs:

    I hope it helps

  • ТM

    Турбо Max

    over 1 year ago #

    Have just the same question!

  • NB

    Nick Black

    10 months ago #

    Have you tried driving the traffic into a chatbot funnel rather than your landing page?

  • VB

    Vladimir Beštić

    8 months ago #

    This is highly dependant on the business type you're trying to promote but I think a viral giveaway campaign is one of the most profitable campaigns you can run.

    It works like this:

    1) Select one of your products with the highest demand from your audience
    2) Create a viral giveaway funnel using tools like Contest Domination
    3) Advertise that on Facebook to both cold audiences and remarketing lists (it works the best if you also email all of your past customers too)
    4) People need to leave their email address to enter the giveaway and share on social media to get additional entries
    5) When you announce the winner in the email, make sure to include some promotion like a discount coupon to everyone who entered the giveaway (it should be limited time offer for a few days only. Include a countdown timer on promotion page)
    6) Run remarketing ads to everyone who entered the giveaway so they visit the promotion page.

    Not only this strategy can bring you many new leads, but it will also bring more sales & revenue. One of my past eCommerce clients almost surpassed the Black Friday sales with campaign like this (which ran in May).

    I hope this answer has helped!

  • JW

    John White

    6 months ago #

    If you want to get the best results from your digital ad campaigns, you’ve got to be really focused on your customers. Your ads need to be super specific and maximally relevant for the user to even pay attention to your brand, not to mention, for them to convert. Google Ads offers lots of great possibilities, but you have to know your way around it. This article https://recommendme.online/how-to-set-up-campaign might be helpful, as it reveals the entire process of setting up an effective Google Ads Campaign.

  • TF

    tom fors

    3 months ago #

    If you want to promote your site, then advertising on Facebook alone will not be enough.
    You need to do high-quality SEO and run paid advertising on Google. I use all of these ingredients to promote my site. It really works!

  • AA

    Anna Abram

    about 2 months ago #

    Hi James, I hear so many people who tried Facebook ads complaining that the leads they made were scrap because nothing was purchased by the leads.

    I feel the problem is generally not that the leads are bad. The only issue is that firms do not do enough to attract customers.

    Facebook is a device that you can use simply to give a particular audience base a message. When businesses are getting poor leads, it is often because they are using useless strategy and planning.

    Don’t worry, I will tell you what all you can do about it-

    Target Facebook Ads to your buyer personas
    Set clear goals
    Re-Engage passive leads with Facebook Retargeting Ads
    Analyze Facebook lead behavior on your Facebook Ad Conversion Thank You Page
    Use Audience Feedback to identify and overcome purchase issues

    Once you are all set, keep tracking the activities and actions taken by the potential customers. Try to understand their point of view and keep upgrading your content whenever possible and required.