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Hi everyone.

Quickly just to provide context on my background:

- I have a good foundation with blogging + I do make money online, though not at a good enough level. I know a thing or two about making money online, but I'm definitely aware I have still a long way to forge ahead to attain my goal.

- I'm also an IT professional with 10yrs of exp. in Web development + Ecommerce

- I have an intermediate level in DevOps

- Been a PHP technical lead at different companies.

- I have also been a country manager setting a whole branch from scratch for a big global company

 

So as you can see, I have my share of experience with different "area of expertise" in my life till now. I'm very fond of being online and progressing in that area now.

 

My objectives now would be I want to go beyond intermediate level, towards an expert level in:

1) SEO world

2) Online marketing

 

So, can you guide me in a scientific way that I can progress on my own in a systematic way to achieve that. I'm a self-taught guy all the way + getting mentors when I'm stuck. So I also welcome any hints on the "coach or mentor online" if you have decent ones.

Grateful if you could guide me. Thanks.

  • JA

    Justin Adelson

    over 3 years ago #

    Credibility will help you get to the expert level. This can be done in several ways:

    1. Past data - Case studies, whitepapers, etc.
    2. Certifications - There are paid and free ones available online. Google has free ones (I have one).
    3. Employment History - Where have you worked and what role did you play.
    4. Impact - What have you done and what sort of impact have you driven. You can be THE leader in SEO, but it means nothing if you do not have a way to prove it.

    I don't know if that is really scientific but it is a start.

    In summary, you need to be able to apply your knowledge in the field and/or prove that you have been successful at applying said knowledge.

  • W

    Khayrattee Wasseem

    over 3 years ago #

    awesome @justin_adelson!
    Is this certification recognised worldwide? Any other bodies with worthwhile certifications?

  • JO

    John Ocampos

    12 months ago #

    Both goals are related to each other. To begin the journey towards your goal, a team must work alongside you. There is a lot that needs to be in motion and in a constant flow which you will manage to effectively reach your market. To begin your journey, know the company or cause that you would be representing. SEO and your marketing strategies will succeed if people trust you enough that they would buy into what you are presenting to them. As an SEO expert, you must know how to represent the company. To become appealing and enticing for them to visit your website multiple times. For that visit to happen, produce high-quality content in your blogs and articles that would attract visitors to stay longer. Maintain an interesting but active social media presence with regular posts that are relevant to your marketing campaign. As an SEO expert, you must have content writers that would be able to write high-quality content based upon marketing strategies your team has set. They may write based on the researched keywords that serve as a guide on what to write about. At the same time, you must also produce content that adds value to your intended audience. After a successful marketing campaign, there would be an influx of regular customers, guests, and visitors. Make sure that these people will arrive at a website that has an interface that is easy to the eyes and easy to navigate. The web design must invoke trust because a visitor with the intent of buying will want to check for signs that they could trust this website with their precious information.

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