Last week I met with two different people to talk and riff on optimization, and both had polarized views on how a free trial should be executed. One, a veteran of several big software companies in the valley, strongly advised on "pulling as much as you can" from the free trial. His stance was simply, demonstrate the value simply, and use the additional features as leverage to activate. The second felt just as strongly about giving trial users all the features. "People won't sign up or upgrade for features they haven't used or don't know about." It's a great debate. Thoughts?