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In an effort to build our list and retain some page visitors, we're looking at exit popup form solutions. I find them personally to be intrusive and conniving, and don't know if it "cheapens" a brand experience. Thoughts?

  • NM

    Nicole M

    about 2 months ago #

    We used pop-ups on our ecommerce store and it helped skyrocket the growth of our email list and also our sales. From a sales perspective though, it's possible to trigger the exit popup by accident so it's worth asking whether they helped entice the sale or whether the sale was going to happen on its own anyway.

  • KI

    Kevin Indig

    about 2 months ago #

    I don't have much data on this, unfortunately, but based on experience it's a crappy UX. The user has already made up her mind at this point to leave, a popup usually won't change her mind. It's like leaving a store and being asked by the owner not to leave if you get something for free. It has a weird taste to it.

    • JQ

      Jason Quey

      about 2 months ago #

      Perhaps a counter-example - what if you are leaving, but you want to sign up for their email list?

      If the sign up is at the bottom of the article, and don't make it down to the bottom, then you miss the CTA.

      On the other hand, placing opt-ins throughout the article, side-bars, etc also negatively effects UX.

      Either way, I'd be curious to hear what you think is a good UX for email collection.

  • GD

    Grégoire d'Aboville

    about 2 months ago #

    Hi Peter,

    I understand why you think exit popups could cheapen your brand experience.

    As Internet users, we're bombarded with exit popups, most of them being really bad.

    I work for a popup builder myself. Apart from confirming that exit popups work great, I can share a few tips to help you make sure they won't hurt your brand:
    * Use high-definition visuals. Your website looks great, why not ask your graphic designer to help you create a good-looking popup? (some inspiration here: https://wisepops.com/2017/12/27/20-brilliant-exit-intent-popup-examples/)
    * Reward your subscribers. It will increase your conversion and help your visitors feel better about your popup.
    * Use humor. There's no better way to make your popup different.
    * Avoid the cheap strategies we've seen everywhere (small hidden closing X, long "NO I DON'T WANT A BETTER LIFE" closing link, Yes/No screen, etc.)

    Good luck!

    • RJ

      Richard Johnson

      about 1 month ago #

      Hi Peter,

      Exit popups work, it's as simple as that. If you don't use them, then you are wasting your growth strategy, - expenditure on advertising, content generation, Social Marketing strategy, essentially a good % of your marketing budget is being wasted.

      Driving traffic is to your website is expensive, so why waste it when you don't need to? I'd say that onsite retargeting is the best growth hack of all.

      The fella above is right about one thing, and that's about the quality of the image overlay, which is why you should consider OptiMonk (the best quality). One more thing to consider when going for a service provider is be sure that option you decide on is fully GDPR compliant. If you have any EU customers you will need to be compliant by the 25th May. Here is an article about it

      https://www.optimonk.com/blog/what-does-gdpr-mean-for-popups/

      OptiMonk.com has one of the best features sets out there and is fully GDPR compliant. In fact, we go beyond the EU regulations because where we are based, - the rules are even stricter here.

      As for integrations, we integrate with email marketing providers with either direct integrations or via webhook.

      Thanks for hearing me out.

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