Looking for some fresh ideas. I see plenty of articles on B2B nurture campaigns, but not so much on B2C. Little about me: I work at an online loan company. It's a significant "purchase" to take out a loan. Some need one now, others are curious / can wait. It's that "can wait" crowd I'm eyeing. Already have significant drip series set up that emphasize benefits of product, but wondering what else is out there.