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How to encourage discussion around curated content?
I'm looking for examples of where this is done well in online communities other than Reddit and here on GrowthHackers. :)
Fun answer: Exploit Cunningham's law, which states that the best way to get the right answer to your query isn't to post the question, but to post the wrong answer. Somebody will come along to correct you. :-P
More seriously, discussions beget discussions. It has to start with at least 1-2 people having good conversations, and inviting others to join in. High-status individuals tend to be wary of playing this game unless they're guaranteed a return on their time-investment.
One of the best reads on this subject: blog.bumblebeelabs.com/social-software-sundays-2-the-evaporative-cooling-effect/
Thank you Visakanv. I'm working on building a strong base of passionate community leaders/category moderators which feels like a good place to start. The article you posted has given me lots to find about specifically around how best to decompose our site a series into "plazas" and "warrens" and what behaviours we'll see as a result.
I came across this study earlier and found it incredibly useful when thinking about bond-based Vs identity-based communities http://kraut.hciresearch.org/sites/kraut.hciresearch.org/files/articles/Ren10-Commitment-current.pdf
Interesting! Checking it out now.
It's pretty long but well worth a read.
Wow, very similar to Reddit. What is it about HackerNews that makes it more appealing to the community?
I think it starts with the community itself. Hacker News has its foundation in YCombinator, which has passionate fans among the community of developer oriented founders. Once you have a strong seed, it attracts more like minded people. Like minded people will discuss topics of common interest.
Bingo. All communities begin with very strong individual personalities. Reddit, Quora, Flickr, StackOverflow– all of those solved the chicken-egg problem by having the founders and early team members kickstart their own discussions. Anybody who posted anything there would enjoy the benefit of having a very attentive, responsive audience, and that would make them want to come back + tell their friends.
Inbound.org has some great content.
Nice, thanks Claire. Out of interest what is it about Inbound.org that you like? Do you add posts yourself or just consume content? What triggers you to come back to the site regularly e.g. out of habit, emails, responses to your comments? Thanks :)
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