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It is quite confusing these days that which platform can perform better regarding marketing.I would like to know the reviews of these two, what could be better option for marketers?

  • GF

    George Featherstone

    about 3 years ago #

    Email crushes: https://blog.kissmetrics.com/email-crushes-social-media/

    That's just one of several articles where experts weigh in on the subject. Building your email list is key, and social can certainly be a tool to help you do that.

    If you have ever read those "How I made $xx,xxx in one Day" type posts or case studies, almost all of them had a huge audience in an email list already. Social media is designed to be transient. It comes in fast and goes faster.

    Email on the other hand requires a certain level of trust (they gave you their email, they didn't just read a tweet). And think about even the UX of email vs social (I'm thinking primarily Twitter) with email, you can star, label, put in a folder, flag for follow up, forward ... and more. Social ... flash! Bang! Gone!

    Still, if that's how your audience consumes their media then it's important to be there. Just be sure to use it with the goal of building that all important list!

    Here's some more food for thought :

    http://www.wpbeginner.com/beginners-guide/why-you-should-start-building-your-email-list-right-away/
    https://www.campaignmonitor.com/blog/email-marketing/2014/08/importance-building-email-list/
    http://socialtriggers.com/build-an-email-list/

  • CP

    Carlo Pacis

    about 3 years ago #

    In terms of turning customers into sales, I think email marketing is a much more powerful tool. Though social is a good place to introduce your product to new customers (through things like Facebook/Instagram Ads, etc.), when it comes to actually selling your product, email marketing is number one.

    Email marketing, in combination with marketing automation (http://blog.wishpond.com/post/115675436777/marketing-automation-made-simple), allows you to closely tailor your marketing to a customer's actions, increasing the likelihood that they'll sign up or buy your product.

    That being said, I think it's important to be active on both. Social is a platform for reaching out and connecting with your customers, but email marketing is the right way to go when you're looking to make a sale.

  • SK

    Sean Kirby

    about 3 years ago #

    While both of these media types are communications, it's not an apples to apples comparison. You can't just replace one with the other. They both play an important part within a marketing strategy.

    So your questions shouldn't be which is better for marketing, but rather which is better for marketing to this audience at this time with this objective. Often, they also work together.

    For instance, say you're trying to promote your latest blog post. You shouldn't just email your subscribers and call it a day. Or post a link on your social profiles. You should do both of those things, and more.

  • DB

    Deepak Bisht

    about 3 years ago #

    Think of your audience and time frame before going with a single strategy. It is often recommended to use both in combination.

    Social Media can bring you quick results(through ads) in fewer efforts but ROI will be less. Email Marketing takes time but the ROI is absolutely worth it.

    Also, you need to consider the alignment of the channel with your target audience. Consider, where your target audience spends most of their time out of the two channels.

  • MG

    matt gratt

    about 3 years ago #

    Email is where the money is.

    • SP

      Sagrika Paliwal

      about 3 years ago #

      I agree matt.Even you can cheaply get the hybrid email marketing tools and grow your business.

  • QS

    Qiu Shi

    about 2 years ago #

    Good question!
    I agree with @seankirby ,"They both play an important part within a marketing strategy". For B2B companies , like @devcabin and Elliot Ross said"Email Marketing Crushes Social Media Marketing for B2B"

    Check our marketing automation(sales) funnel here: http://www.ioracle.org/wp-content/uploads/2017/11/marketing-automationsales-funnel.png

    In our marketing strategy, social media plays an irreplaceable role for acquiring new potential customers. People could easily get and share posts on social media (wechat , weibo etc.). Ones your posts attract them, they would follow your social media official account. Bingo! Those potential customers are in your marketing automation(sales) funnel.

    Imaging each customer has a score. 0 means they don't even know your brand. 100 means they have purchased.

    People who has followed your social media account has a score 10. At this stage, you don't have their contact information.So your work is to get their information by inviting them to join your events / downloading guides / subscribing email.

    People who has submitting their information has a score 20. At this stage, your email marketing strategy works. Your may send new product / case study / download guide / promotion / conference invitation to your subscribers. And they get more scores by open mail , click links , download guide. It's a long long customer training journey. Your potential customers starting accept your opinion. You may also set some milestones at this stage. Inviting your subscribers into online/offline sales-oriented meeting , demo or trail. Those attendees show a rigid demand. They got score 70 and let your sales follow-up.

    From the marketing automation(sales) funnel above , social media plays 10-15 scores and email marketing plays 50-55. They plays different roles at different stages.

  • KW

    Katie W

    over 1 year ago #

    I don’t think you have to choose one over the other.

    Both provide a valid way to generate leads and increase brand awareness.

    Here’s a Clickback blog that dives into both: https://www.clickback.com/blog/proven-strategies-to-increase-sales-leads-for-your-b2b-business/

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