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I have a game halfchess.com (chess on half the board) and I am currently working on driving growth to a level where there are always other players to play a game against on the platform (ie. about 6 players every minute would be ideal goal).

Currently I have very few users. I am considering moving the game to facebook messenger and hoping that it can create the impetus without much effort from my end. Since I am a developer, its also easiest thing for me to work on.

Does anyone have an experience with facebook messenger games and if they can generate a quick growth for two player games like halfchess?

Looking for advice, numbers, conference talks and blogs to read.