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Does switching to an Instagram Business account hurt post reach?
I've seen mixed opinions within my growth marketing groups, but my gut says it's just confirmation bias from people saying their reach has been penalized.
I'd agree with Callum. Following how Facebook limits reach on pages, etc. they are definitely following suite with Instagram Business profiles. A friend of mine saw a pretty immediate drop in post engagement when he switched over to a business account.
My gut says the feed algorithm treats personal and business accounts differently and anyone seeing an immediate drop in reach when switching comes from not fitting new criteria for post performance.
For example, since the algorithmic feed was introduced, posts with a large % of text saw lower reach. Switching to a business account might affect the allowed % of text allowed before reach drops for example. It's really hard to tell without much cooperation from Instagram or high volume studies on the topic.
Does switching back and forth between a personal and business account make less people see your posts?
Yeah, I'm also interested in this. My suspicion is that although you might not see an immediate drop in reach, it will earmark you as a 'business' rather than a personal profile and so you can expect a cut in reach further down the line. That's my skeptical view on it!
Last summer (2017) my personal IG account was growing by between 7-17K a month. In september 2017 switched to a business account to have access to stats, I started posting more regularly and doing daily stories, while getting about the same amount of likes and comments per post, I went down to 5-6K new subs a month. In February 2018 I switched back to a personal account and now I am down to 3-4K per month sub growth. I wish I had never switched to the business model in the first place.
Same here! I only switched to a business account to be able to advertise which now seems like unless I pay my post do terrible but also the new algorithm in place plays a big factor and that might be your reason
I honestly like it for it's analytics. I have an Iconosquare account where it mentions your "talk rate" and "which filters get the most likes", but honestly, I like Business Insights' simplicity.
These are the days and times you should be posting. Women between the ages of 18-34 are into what you're doing. New York really likes you, but you seem to have a presence in the UK, Brazil, Mexico and Australia. The end.
It could be a trick, but I still like it.
I took a look at the analytics it gives with a spare account and wasn't really impressed. Iconosquare gives you a lot more to work with, while IG's analytics only give a general overview.
I 100% agree!
If you are JUST NOW going onto Instagram, yeah, it's good "training wheels". But when you're ready to get serious, step up to the Iconosquare plate.
Obviously this will all be anecdotal but I have not seen any significant differences in post reach, like rate, comment rate have all maintained at previous levels. Like @Gigi has said, the data that you get from Business Insights is also very well worth the change. Ask yourself; What would hurt you more long term ? Not having a clearer picture of your demographic or having less likes on a single social media platform ?
Only time will tell, really. There are very few metrics IG analytics offer that Iconosquare doesn't. % of your active fanbase that engages (likes / comments) could be more important in maintaining growth than knowing these specific metrics.
I just switched to a business account on instagram and 2 days later my engagement dropped by 200%. I've checked my hashtags, I'm not posting or engaging too much, etc. Now I will NEVER advertise on Instagram
It does not harm the reach.
I think it's great, because I can meta-analyze and see the results of the posts and with this test new types of images and different schedules. This will help you achieve better engagement.
If you repair Instagran has changed the way you present the updates, of all ...
Publications are ordered based on a number of factors, such as how long the publication was shared, the interactions with the person they shared, and the level of interest in the publication. The publications that may be most relevant to you will appear at the top of the feed. Also, let's continue to improve the feed experience over time.
Not tru anymore.
I just switched and haven't noticed yet but I was thinking the same thing as you stated. I will let you know in the coming weeks!
I agree with much of what was said above. I switched to Business for a while but then switched back to personal, and I didn't notice too much of a difference in terms of engagement. I do like the fact that you have much more data at your fingertips with Business, so maybe I'll even switch back. Would love to see some experiments on this though!
I'm wondering the same. I already switched to business and want to switch back but am not sure if it's too late. That Instagram will continue to penalize.
I used to get 60-70 likes and constant followers as well as conversations with prospects. Now I’m lucky if i get 2 likes and have dropped in followers drastically. I even paid for 2 ads and have seen no change in increase. Was this a huge mistake switching to business? My big concern now is if so switch back to personal what’s going to happen?
I can tell you for a FACT that a friend who gets constant engagement on all posts switched to business, just to check it out, and immediately engagement dropped from about 5 likes/minutes to zero in hours! She switched back to personal that same day and her engagement went back up again within minutes. The analytics are too basic, just not worth it, IMO.
I don't think it depends on business or not business account.. The main thing is how do you work on your page. Many people do nothing and wait for thousands of followers when others work hard and gain the audience. I'm speaking about simple rules like these ones: https://bigbangram.com/blog/what-makes-your-instagram-account-ugly Do regular qualified posts, use hashtags, shot stories and you'll find your followers.
Iconosquare no longer works with personal accounts anyways...
I switched from a personal account to a business account because of the analytics. It was very useful in defining the metrics of my audience. I have Definitely noticed a drop in likes, I didn’t know my growth rate on the personal side because I switched before capturing it. However I feel certain there is a cap or throttle that affects my reach. It make sense from a business standpoint as they want you to pay to get reaching impressions rather than getting it for free. I wish I had not switched over my question now is if I switch back will it remove it or as one of the posters mentioned has the account already been “flagged” as a business. My suggestion for anyone reading this is unless you have a business don’t get the business account and they’re going to utilize our promotions. Has anyone had experience switching back to personal and seen an increase after noticing a drop? I would do it if there was a gain from it but otherwise would rather keep the analytics information.
hey! which programme did you use to keep track of your following?
1st I switched to business and my growth dropped dramatically. I switched back to person and it dropped even more. What I am wanting to know is... if you set up a second personal is it linked and also counted as business because of same ip address?
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