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Does switching to an Instagram Business account hurt post reach?
I've seen mixed opinions within my growth marketing groups, but my gut says it's just confirmation bias from people saying their reach has been penalized.
Does switching back and forth between a personal and business account make less people see your posts?
I'd agree with Callum. Following how Facebook limits reach on pages, etc. they are definitely following suite with Instagram Business profiles. A friend of mine saw a pretty immediate drop in post engagement when he switched over to a business account.
My gut says the feed algorithm treats personal and business accounts differently and anyone seeing an immediate drop in reach when switching comes from not fitting new criteria for post performance.
For example, since the algorithmic feed was introduced, posts with a large % of text saw lower reach. Switching to a business account might affect the allowed % of text allowed before reach drops for example. It's really hard to tell without much cooperation from Instagram or high volume studies on the topic.
Yeah, I'm also interested in this. My suspicion is that although you might not see an immediate drop in reach, it will earmark you as a 'business' rather than a personal profile and so you can expect a cut in reach further down the line. That's my skeptical view on it!
I’ve noticed a huge drop. From like 150 likes to about 5 on any given posts. How do you fix that?
Same with my account!! Ever since switching to a business account my likes have gone from 300 to 60 ! This is madness! Sticking to a public personal account
Last summer (2017) my personal IG account was growing by between 7-17K a month. In september 2017 switched to a business account to have access to stats, I started posting more regularly and doing daily stories, while getting about the same amount of likes and comments per post, I went down to 5-6K new subs a month. In February 2018 I switched back to a personal account and now I am down to 3-4K per month sub growth. I wish I had never switched to the business model in the first place.
What were you doing to gain 7-17k followers on your personal acct?
Same here! I only switched to a business account to be able to advertise which now seems like unless I pay my post do terrible but also the new algorithm in place plays a big factor and that might be your reason
I switched from a personal account to a business account because of the analytics. It was very useful in defining the metrics of my audience. I have Definitely noticed a drop in likes, I didn’t know my growth rate on the personal side because I switched before capturing it. However I feel certain there is a cap or throttle that affects my reach. It make sense from a business standpoint as they want you to pay to get reaching impressions rather than getting it for free. I wish I had not switched over my question now is if I switch back will it remove it or as one of the posters mentioned has the account already been “flagged” as a business. My suggestion for anyone reading this is unless you have a business don’t get the business account and they’re going to utilize our promotions. Has anyone had experience switching back to personal and seen an increase after noticing a drop? I would do it if there was a gain from it but otherwise would rather keep the analytics information.
I honestly like it for it's analytics. I have an Iconosquare account where it mentions your "talk rate" and "which filters get the most likes", but honestly, I like Business Insights' simplicity.
These are the days and times you should be posting. Women between the ages of 18-34 are into what you're doing. New York really likes you, but you seem to have a presence in the UK, Brazil, Mexico and Australia. The end.
It could be a trick, but I still like it.
I took a look at the analytics it gives with a spare account and wasn't really impressed. Iconosquare gives you a lot more to work with, while IG's analytics only give a general overview.
I 100% agree!
If you are JUST NOW going onto Instagram, yeah, it's good "training wheels". But when you're ready to get serious, step up to the Iconosquare plate.
I just switched to a business account on instagram and 2 days later my engagement dropped by 200%. I've checked my hashtags, I'm not posting or engaging too much, etc. Now I will NEVER advertise on Instagram
Obviously this will all be anecdotal but I have not seen any significant differences in post reach, like rate, comment rate have all maintained at previous levels. Like @Gigi has said, the data that you get from Business Insights is also very well worth the change. Ask yourself; What would hurt you more long term ? Not having a clearer picture of your demographic or having less likes on a single social media platform ?
Only time will tell, really. There are very few metrics IG analytics offer that Iconosquare doesn't. % of your active fanbase that engages (likes / comments) could be more important in maintaining growth than knowing these specific metrics.
I used to get 60-70 likes and constant followers as well as conversations with prospects. Now I’m lucky if i get 2 likes and have dropped in followers drastically. I even paid for 2 ads and have seen no change in increase. Was this a huge mistake switching to business? My big concern now is if so switch back to personal what’s going to happen?
I can tell you for a FACT that a friend who gets constant engagement on all posts switched to business, just to check it out, and immediately engagement dropped from about 5 likes/minutes to zero in hours! She switched back to personal that same day and her engagement went back up again within minutes. The analytics are too basic, just not worth it, IMO.
1st I switched to business and my growth dropped dramatically. I switched back to person and it dropped even more. What I am wanting to know is... if you set up a second personal is it linked and also counted as business because of same ip address?
We have always had business account, and I have noticed a decrease in reach over the years. They are definitely suppressing images with text. We have posted images with text and monitored them for a few hours and the impressions were very low. Pulled the post and posted the same image without the text and got more than double the impressions. We’ve done this several time. They’re also suppressing posts with product tags. We’ve done the same experiment as above with product tagged posts and the difference is more than noticeable.
I accidentally switching business account to personal account, and then i switching back to business account make less people see your posts or not the right target as expected ?
Usually i make 1-2 sale a day, It's been one week since i switching account back to business, i didn't get any single sale
It does not harm the reach.
I think it's great, because I can meta-analyze and see the results of the posts and with this test new types of images and different schedules. This will help you achieve better engagement.
If you repair Instagran has changed the way you present the updates, of all ...
Publications are ordered based on a number of factors, such as how long the publication was shared, the interactions with the person they shared, and the level of interest in the publication. The publications that may be most relevant to you will appear at the top of the feed. Also, let's continue to improve the feed experience over time.
Not tru anymore.
I just switched and haven't noticed yet but I was thinking the same thing as you stated. I will let you know in the coming weeks!
I agree with much of what was said above. I switched to Business for a while but then switched back to personal, and I didn't notice too much of a difference in terms of engagement. I do like the fact that you have much more data at your fingertips with Business, so maybe I'll even switch back. Would love to see some experiments on this though!
I'm wondering the same. I already switched to business and want to switch back but am not sure if it's too late. That Instagram will continue to penalize.
I don't think it depends on business or not business account.. The main thing is how do you work on your page. Many people do nothing and wait for thousands of followers when others work hard and gain the audience. I'm speaking about simple rules like these ones: https://bigbangram.com/blog/what-makes-your-instagram-account-ugly Do regular qualified posts, use hashtags, shot stories and you'll find your followers.
How do you explain the ppl on this forum and others who say they noticed a significant decline in reach and engagement? Do you think they just all of a sudden forgot how to use instagram or take compelling pictures? It only makes sense. When ads are your only source revenue and you have full control over who sees which posts and when, of course you’re going to suppress business posts to push them towards advertising. They did the same thing at Facebook. I know. I experienced it.
Iconosquare no longer works with personal accounts anyways...
hey! which programme did you use to keep track of your following?
I had a lot of issues with that facebook acounts. Almost everyday I was forced to upload a new picture of me. They say that if it is not posted anywhere else they will grant you access and afterwards delete the picture you uploaded for verification. Then one day I uploaded the same piucture then the day before and my account got locked... Of course they didnt delete the picture before that one otherwise they couldnt have recognized it. Now they force me to upload any kind of id for verification. I am not going to upload my documents. Second my facebook name is a fake one so I can not prove anything with my documents. All this made me switch back my Instagram to a personal one. I hope that this is not cutting down my reach like some have written here. My content is good and I spent some time to create that. I dont want to start all over again. Facebook is a pain!! I only had that bloody account for Intsagram business. Anyone had the same issue?
I`ve switched to business account in March. Reach went down drastically, none of my videos/pics hit insta explore page after the change, which results in almost no followers. I used to get 100k, 300k, 500k, 700k+ video views on some of my vids and 2-5k followers per day. After the change i barely get to 50k views , it`s mostly just 10-25k. Switching back to personal account did not help, after 6 months explore reach is still not existent. So basically i am not getting any reach outside my own followers. Engagement, likes and comments from my followers gotten a little worse but the biggest issue is organic reach. If non of your content gets pick up on explore page how do gain your following!? Well, you can pay for ads.
I was gaining 10k followers per month with a personal account. Switched to a business account for the analytics and it dropped to zero new followers for following month. I have now switched back to a personal account (today) and unlinked my Facebook page. Makes sense that they don’t want people making money without them getting a slice. But it’s so frustrating that they make you invisible!
And what about the switch back? Did going back to personal account do anything positive for you ?
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