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Content marketing obviously works wonders for B2B, but what about ecommerce?

I mean, much of the resources you've read about the about the subject mostly came from B2B brands... you know, HubSpot, LeadPages, Marketo, and so on.

Does content marketing really work for B2C?

I tried to answer this question as much as possible in my latest post, using content marketing examples from brands like Nike, Ebay, etc; check it out https://premiumcontentshop.com/ecommerce-content-marketing-game/

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