I always read that creating a connection with a journalist is one of the most fundamental steps in leading up to a successful launch.
However, most of the examples are that the founders attended a convention where said journalist spoke, or they live in the same city (or country) and would love to buy them coffee etc.
As I'm located in Australia, and we're looking for a more global PR effort, these situations are not highly frequent. Are there any great ways to connect with a journalist digitally?
Thank you all!