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  • JA

    Justin Adelson

    about 2 years ago #

    Free trial - hands down.

    I don't want to spend an hour listening to someone when I can be tinkering with the product right away. That being said, I am a DIYer and tech-savvy; I can usually get on-boarded quickly. If I was not as tech-savvy, I could see how a demo would be advantageous or a demo would be really helpful for a product that starts at $500 a month.

    • WB

      Wes Bush

      about 2 years ago #

      Absolutely, Justin. If it's over the $500 a month range, it's well worth adding at least an option for people to reach out to someone for help in the trial or have a demo option.

  • MZ

    Matthew Zammit

    about 2 years ago #

    Free trial all the way!
    I hate a "demo request"... mostly because that's 99.5% of the time is followed by a sales person wanting to "know" me and in a hurry to close off a sale.
    Let me experience the product and if it's good enough... I'll be convinced and I'll buy.

    Also, my overall preferred method is freemium. Give me a "reduced" version of the product, get me addicted to it and then it's a no-brainer for me to pay.

  • KF

    Katy Flatt

    about 2 years ago #

    Free trial.

    A demo means I'm going to have to talk to someone and they're going to start a sales cycle with me, and while I get why that's a benefit to them and where they're coming from --- I want the trial so I can dig in myself and see how intuitive the product is and how easy it is for me to pick up on my own.

    I don't mind getting an email from a salesperson letting me know they're available if I have questions, but for me, trial software is like clothes shopping. I can try it on myself.

    • WB

      Wes Bush

      about 2 years ago #

      I love your analogy! "software is like clothes shopping. I can try it on myself." :)

  • MG

    Monika Gaberova

    about 2 years ago #

    Free trial I prefer.

    I want to experience the product and decide from my own actions.

  • GG

    Gaston Garcia Corral

    about 2 years ago #

    Free trial all the way!
    Never signed up for a demo of anything, but used plenty of Free trials and ended up purchasing some of them.

    • WB

      Wes Bush

      about 2 years ago #

      Wow, that's impressive that you've never done at least one demo. If a product didn't have a free trial, would you avoid using it?

  • OS

    Oleg Sergeykin

    about 2 years ago #

    Free trial.

  • JE

    Jimmy Ellis

    about 2 years ago #

    Definitely on-board with Free trial but in my experience it depends on the level of sophistication of the product and the person they are marketing to. A simple product to a tech savvy person who can "actually" dig in and do it yourself is a landslide free trial person. On the other hand, when you are selling to "business owners" or top management that are not in the trenches, they will never be able to figure out a free trial (or have the time to mess with it) so they literally want a guided tour/demo. Once the top wants to dig in more, you'll get the trenches guy that just wants to mess with it. So matching the experience to the individual you are selling to has had the biggest impact for me. I'm currently selling lead gen services to business owners and they don't understand ANYTHING about the awesome targeting, reporting, tools, testing or processes I use... they could give a CRAP. But they ALWAYS respond to "you'll get X more call, leads, sales per month for X% less money". That is their language. Trial are for "doers" and "demo's" are for execs/owners :)

    • WB

      Wes Bush

      about 2 years ago #

      I never thought of trials as specifically for "doers" and "demos" for execs/owners but when you look at how trials foster a bottom-up marketing approach, while demos foster a top-down marketing approach it sums it up perfectly!

      Thank you for taking the time to respond!

  • RS

    Ryan Sapp

    about 2 years ago #

    Free trial. But you guys know that😜

  • NB

    Niv Borenstein

    about 2 years ago #

    A free trial always wins, but I see through the heart of companies that invested all their time and effort to develop a product that might solve my problems, I feel like the least I can do, in some cases, is listen to their sales guy rambling about how wonderful their product is. :)

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