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My company is launching a platform for Youtubers to take control of their community. Does anyone have any strategies that may work targeting this group?

  • SM

    Shawn Matthews

    over 4 years ago #

    I have spent the last few years researching influencer communities on Youtube, Instagram & Periscope. Check out socialblade.com, they offer amazing stats about Youtubers. You can search by topic, channel, and so on. Honestly, I would ignore the top 100 of any channel / topic for now, and focus on the top 101-500. There are multiple reasons for this, the main reasoning is, the top 100 are flush with subscribers and views, and may not think they need your service. The list from 101-1000 is still very sexy with subscribers / views in the tens to hundreds of thousands. I would rather have 10 people with a collective 1M subscribers that just 1 with 1M subscribers. You will have an easier time reaching out to them and will get more bang for your buck. Hit me up if you have questions, I'm here to help!

  • SS

    Saulo Segurado

    over 4 years ago #

    Hey James!

    The first thing I can think is to outreach the top 50 youtubers and offer some free value in exchange of exposure to their followers (where the other 99% of youtubers are).

    Hope that helps!


  • TK

    Tino K

    over 4 years ago #

    Depends on your product & pricing. If it's pricey, talk to the MCNs / agencies behind them. AFAIK there is no real suited solution for YouTube community management and many solutions used are awful. Not much education going on there, many young people in the channel management business who still use the first tool they got their hands on, when they started.

    If it's affordable and a tool for independent youtubers, you can easily hook up with them on Twitter or Facebook.

    If your product is good and your pricing is fair, they'll be happy to be your customer.

    Question is... did you test your product with some YouTubers out there?