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Automation marketing software has become quite popular for organizations that focus on inbound marketing. In my case, the digital agency that i work for, decided to use (test) Autopilot instead of hubspot (because -they said- it's too expensive. Have you ever tried something else? Can you give some feedback? If no, why? Is it the price? Share the knowledge!

  • JA

    Justin Adelson

    almost 3 years ago #

    It all comes down to price/value: How expensive is this service and how much value does it bring to my company. Since I am a smaller shop I cannot afford some of the more expensive automation products out there, but I do have a small stack that I am using:

    1. Buffer - $10 Awesome Plan; for me, it is easy to use and I can schedule all of my posts ahead of time.
    2. MailChimp - Free. Email automation is somewhat easy and great for immediately responding to inquiries on my website.
    3. MissingLettr.com - $39 Lifetime; I grabbed this to automatically post my website content on Facebook and Twitter. I am happy with it thus far.
    4. Zapier - $20; I'm tech savvy, but I don't have the coding chops to work with APIs and databases. This helps save me a lot of time to get a lot done for my marketing initiatives.

    • ST

      Stavros Theodoratos

      almost 3 years ago #

      Mailchimp's free plan works like a charm for me too. I raised my newsletter database, i created some usefull "welcome mails" and i designed some exciting newsletter templates.

      Thank you for your valuable info Justin!

  • PV

    Philippe Vdhd

    almost 3 years ago #

    Hubspot is a good tool, but it does come with a price tag. And when you're starting out and on a tight budget, it usually isn't worth it.

    There are some (minor) features that Hubspot has that are difficult to find in other tools. Something that Autopilot doesn't have though, is a landing page creator. But you could use Zapier to connect your Autopilot account to an Unbounce account.

    I actually recommend my clients to check out Autopilot too, when they're getting started. It's a pretty good.

    You could also check out Drip or even AgileCRM (haven't tried Agile before, but it seems to have a lot of value for money - although I'm expecting the user friendliness to be a bit limited)

    • MF

      Matt Fenn

      almost 3 years ago #

      You could try Jumplead (Disclaimer: I'm the founder) as you'd get landing pages, conversion forms, B2B visitor identification (if that's of use), live chat / messaging and a basic CRM.

      As well as broadcast email, autoresponders and of course marketing automation.

      You can get started on a free plan.

  • SB

    Sona Bulgadaryan

    almost 3 years ago #

    Recently hubspot started free tool, you can start from that now, and then upgraded.
    Hubspot is tested on so many companies, it works better than any other, of course Marketo and Infusion soft are also good tools for inbound marketing. Point is, it is better to compare hubspot with the one which has equal features and has lots of customers. Using a tool which is not used as much as hubspot or marketo will increase the times spend on the work, so it is the same, if you spend more time you need to pay for that time, and if you spend less time but have little expensive tool again you spend the same.

  • EH

    Erik Heldebro

    almost 3 years ago #

    I am a firm advocate for Marketo due to the sheer impact it can deliver and how scalable it is. I have although looked into Mautic which is an open source platform (free for now at least). I would suggest checking it out as it offers a lot of features other platforms have and does much more than for example hubspot free or mailchimp.