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  • JA

    Justin Adelson

    over 2 years ago #

    Yes and no.

    If you have a great product or technology, but it has been marketed to the wrong market then yes, you can use marketing to find a new market segment to drive new sales of said product.

    If you have an MVP, but the initial feedback says that your product is terrible, you can use product marketing methods to improve the product and then re-release it to your market.

    If you just have a terrible product and it is beyond improvement then no, your product sucks and it is going to end up in the clearance bin at your local Walmart.

  • KI

    Kevin Indig

    over 2 years ago #

    Hard "no". Marketing is like adding fuel to a plane that can already fly so it flies higher and faster. But you cannot make a plane fly that has no wings.

  • CT

    Carlos Tinca

    over 2 years ago #

    I think it all depends of the definition you have of Marketing.

    Taking the definition of Kotler ("the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit."[1]), i would say yes, it can save a terrible product.

    [1] http://www.kotlermarketing.com/phil_questions.shtml#answer3

  • JS

    Janine Sneed

    about 2 years ago #

    Depends on how you define marketing. On the surface, absolutely not. There's no e-nurture, offer, or support that will save a terrible product. I agree with Justin Digital offering management should be running experiments and tests on features with continuous delivery. That can improve the product and create fans.

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