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Since Instagram's recent change from chronological order to their new algorithm, engagement has dropped for many accounts. Now growth is being gamed through powerlikes, Instagram pods, and bots, devaluing the original intent. I'm curious about all your thoughts on its effects.

 

  • JA

    Justin Adelson

    about 2 years ago #

    To be honest, I do not think you needed to rely on Instagram to begin with. Yes, Instagram is content gold for specific niches and industries, but there are other social media channels and mediums that can be leveraged (e.g. YouTube, Flickr, SnapChat, etc.). I have found that Instagram is better used for B2C marketing so the new algorithm change could make things more difficult for clothing and lifestyle startups to compete against established brands. Regarding B2B marketing, I have actually stayed away from pursuing it as a marketing channel since it is harder to capture leads and make conversions on mobile devices (IMO).

  • DN

    Daniel Ndukwu

    about 2 years ago #

    I have to agree with the other comments, Instagram isn’t the end all be all for your type of brand. Pinterest may well be a better option because they’re geared to send visitors away from the platform as opposed to Instagram which wants their users to stay on the platform.

    • DG

      Dave Gallant

      about 2 years ago #

      Thanks Dan, I'm going to expand my efforts to Pinterest to grow the brand (@gridlesslife)

      Cheers!
      Dave

  • PJ

    Paul Jaworski

    about 2 years ago #

    This is a relevant one for me! I co-founded an outdoor lifestyle brand called Dyer & Jenkins (@dyerandjenkins), and Instagram was a large growth channel for us. The difference is, we started 4 years ago, when rapid growth on that platform was much easier. These days it's just not the powerful customer acquisition channel it used to be. Having a strong presence there is nice for brand building, but I wouldn't invest a ton of time/resources into it.

    • DG

      Dave Gallant

      about 2 years ago #

      Thanks for the feedback Paul (and sorry for the late reply). I hopped on board early but somewhat missed the boat before the rapid growth. Any recommendations on better channels targeting the outdoor lifestyle industry?

  • TC

    Tad Chef

    about 2 years ago #

    Yeah, of course. There are also many other social media that would work with an outdoor brand. Think Pinterest, YouTube, Tumblr. Also I do not think building an audience yourself on Instagram is the way to go. You need to find influencers there who are popular in your niche.

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