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Permission Marketing, coined by Seth Godin, refers to the approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. In E-Commerce, by agreeing to the terms and conditions while signing up on the platform, users are invariably opting in to receive communication. The commonly seen deluge of Promotional mails is a misuse of such permission marketing opportunity. TLDR; Are there any great examples you have come across where B2C businesses have used Permission Marketing to engage users better?

  • PV

    Philippe Vdhd

    over 2 years ago #

    Not a huge brand, but I think this might be a good example: http://www.thefootersedge.com/

    I'm not even interested in barefoot water skiing, but he has great emails and I look forward to seeing more of them every week to get inspiration for my own emails.

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