Permission Marketing, coined by Seth Godin, refers to the approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. In E-Commerce, by agreeing to the terms and conditions while signing up on the platform, users are invariably opting in to receive communication. The commonly seen deluge of Promotional mails is a misuse of such permission marketing opportunity. TLDR; Are there any great examples you have come across where B2C businesses have used Permission Marketing to engage users better?
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