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Digital marketer trying to grow the business but boss keeps rejecting my ideas. What do you do?
Email marketing to increase customer engagement - Reject. Make product pages more useful for SEO - Reject. Google Adwords or even Bing Ads - Reject.
I think you need to ask yourself why you are working for this person. The best CEOs surround themselves with the best in their fields - anyone who is purposely not using an employee in a way that can drive the best value for the company probably has their own agenda (e.g. doesn't like change, doesn't like others getting attention, etc.).
Yes, there is a chance that this boss of yours does not have the budget to employ some of your suggestions, but I find it hard that email marketing (generally free) and product page SEO (free) would not be approved due to budget concerns. I used to work at the Office of Communications at MIT Sloan - I used to love it because I had flexibility on what I could do and I could work on a bunch of projects. Unfortunately, the office structure changed and eventually I was limited as to what I could get accomplished. I left because I knew that my value was depleted and I could drive more impact at other companies.
Last note: One thing I've learned while working for other people is if someone asks you to deliver something you deliver it in the way they asked you. Suck it up and do it. However, if you know that there is a better way voice your opinion immediately with facts and data.
What Justin said is spot on.
If you still want to give it a
try start by presenting potential results and work back how you can achieve the results.
But you are probably better off getting a new job.
Keep your current job while looking for your new job! Also, and I know this will be difficult to do, if/when you are being interviewed try not to be negative about your current experience - it just makes it look like you are not a team player.
i think, boss dosent want to pay more for operations. you have to ask him, why reject?
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