Other aspects of influence are well handled, but it seems this is very much overlooked on websites. OK, there's a modest chat box in the bottom right and/or survey tool (hi Sean/Qualaroo lol). But that's pretty passive and comes nowhere near the relationship building and liking you get from a salesperson on the floor shmoozing and hearing fishing stories and what the prospect's genius 4 year old said yesterday. How do we listen better to prospects? Do we just need to be more aggressive in initiating live chat? Ask better ice-breakers to get visitors talking? Move from text chat to video asap, so it's more real and people have the opportunity to shmooze off topic / be friendly rather than automated order takers? Some new technology? I'd love to hear your thoughts ... and intend to quote the better answers in an upcoming article.