So, last week I had a discussion with my friend who runs an Internet marketing blog. He (among many other sites) uses a very basic SumoMe-alike style popup for capturing visitor's emails. I argued that I don't think that using such casual popups that don't stand out is really effective. My point was that since internet is so polluted with those kind of same-looking popups people got immune to them. From my experience it is worth to invest some more effort into designing an appealing popup with a better graphical presentation of the message especially for exit-intent and site-load popups as it results in better engagement and conversions. While e-commerce fashion business owners and design websites will normally want to invest more attention on this, should internet marketers and other informational blogs do too? What are your thoughts about this? The problem that I see here is the limitations of existing tools, which normally only allow you to edit predefined HTML templates.