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Content marketing trends in 2018?
What are the most probable spheres of marketers' interest?
It's going to get a lot more crowded in Content Marketing and marketers will have to step their game up in 2018. One reason is the breakdown of Facebook as traffic channel, another is that SEO is getting way more complicated.
I wrote about this here: https://growthhackers.com/articles/11-growth-hacking-predictions-for-2018
I think audio and video as a medium will have to be leveraged as ML get's more intelligent about parsing keywords from audio.
Less is more is becoming a universal rule in my opinion. Companies are realizing that there are ways to get their message across without overdoing it and that is important for the customer to see. They don't want to spend an x amount of time on one thing when they can find the same information with less hassle. I like the other things mentioned in this blog post too.
I agree. With Google's featured snippet, we have to be way more concise and direct to the point.
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