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Have you used content marketing for driving mobile app installs?
In a world where you can drive installs at scale through paid acquisition, have you found content marketing to be a cost effective supplement? What strategies have worked best?
We tried it for Russian segment, but in was not good idea.
We placed about 3-4 reviews of our mobile app, but didn't get enough installs.
And this is in spite of popularity of web-sites.
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