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Can Instagram actually be leveraged as a lead generation channel for SaaS companies?
I haven't seen it, yet. I could see it for very low priced products, think Buffer or Mailchimp, that don't really allow a sales approach. I would see it more as a "brand awareness" or "lead nurturing" channel than "lead generation".
Well made point. Instagram in such a case would serve more as a brand awareness and employee engagement channel.
For an Instagram business account, posting engaging content at the right time can be helpful in getting more likes, comments, engagement and ultimately more conversions. The line of the business matters a lot as different companies have different best times to post. Finding the right time to post, based on the industry can be calculated by using some analytics tools. One of the tools is: https://riotlysocialmedia.com/tool-best-time-to-post-on-instagram/
Instagram has become one of the most popular social media platforms over the years. With new features attached frequently, and the user base of the platform, it is hard to snub its impact. It is as great a platform as any if you’re targeting a media-centered user base. Instagram is the quickest growing social media platform. Businesses, photographers, artists, celebrities all have their online presence on Instagram. Staying ignorant of all the facts and figures and not maintaining this platform for your online presence is living in ignorance. This doesn’t work well for a business in today’s age where social media presence is more crucial than any other forms of marketing. Instagram is also like Facebook, LinkedIn, and other platforms a great place for lead generation.
These following topics clearly explained in https://aeroleads.com/blog/generate-leads-instagram/ are really essential for a business, getting to know its engagement options, targeting a niche on Instagram, optimizing your profile, promotion, tracking.
Thanks for sharing your inputs, Paras!
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