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Can Instagram actually be leveraged as a lead generation channel for SaaS companies?
I haven't seen it, yet. I could see it for very low priced products, think Buffer or Mailchimp, that don't really allow a sales approach. I would see it more as a "brand awareness" or "lead nurturing" channel than "lead generation".
Well made point. Instagram in such a case would serve more as a brand awareness and employee engagement channel.
For an Instagram business account, posting engaging content at the right time can be helpful in getting more likes, comments, engagement and ultimately more conversions. The line of the business matters a lot as different companies have different best times to post. Finding the right time to post, based on the industry can be calculated by using some analytics tools. One of the tools is: https://riotlysocialmedia.com/tool-best-time-to-post-on-instagram/
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