Leave a comment
Get the GH Bookmarklet

Ask GH

  • KI

    Kevin Indig

    4 months ago #

    I haven't seen it, yet. I could see it for very low priced products, think Buffer or Mailchimp, that don't really allow a sales approach. I would see it more as a "brand awareness" or "lead nurturing" channel than "lead generation".

    • PH

      Pradyut Hande

      3 months ago #

      Well made point. Instagram in such a case would serve more as a brand awareness and employee engagement channel.

  • JD

    Jay Dalvi

    4 months ago #

    Maybe for B2C SaaS ( Mercedes did it the best IMO : https://www.youtube.com/watch?v=B3UW5AXwWUQ). Haven't yet seen anyone play big on instagram for B2B. Given the fact instagram was always seen as brand over performance marketing channel.

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.