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Can an organization have more than one "North Star Metric" per department / product? Does someone have an example where this is the case?

  • SE

    Sean Ellis

    about 3 years ago #

    A case could be made where different products within the same company would have different North Star Metrics (NSMs). For example, I doubt that Uber Eats NSM is the same as their ride sharing NSM (but it could be if you think of "rides" as the NSM for people or food).

    On the other hand, ideally different departments working on the same product would have the same NSM. One of the main benefits of an NSM is that it helps align cross functional priorities. Still, just because teams share a common NSM doesn't mean they can't be focused on their own unique sub metric. For example, a customer success team will probably be focused on an activation metric, but improving that activation metric should also improve the NSM.

  • GD

    Gianni D'Alerta

    about 3 years ago #

    I think the North Star metric needs to be one... for the whole company. Its semantics with the wording. I would assume you'd use the term KPI for departments. In other words the North Star is the main KPI that all other KPIs are striving to have an impact in.