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Especially, when their personal brand is much larger than the company's?

  • ND

    Nichole Elizabeth DeMeré

    4 months ago #

    An influencer who has an incredible personal brand can bring lots of business to a new or existing company. People want to work with people. They want to know the team members behind the brand. See: Guy Kawasaki as the evangelist for Canva.

    • PH

      Pradyut Hande

      4 months ago #

      I suppose that's one way to look at it, from an influencer POV.

      What I'm getting at is the fact that there could come a time when the founder's personal brand becomes intertwined with that of his/her company's and the company then struggles to break out of this mould, struggling to develop an identity of its own.

      Thanks for your response on this question!

  • AA

    Anuj Adhiya

    4 months ago #

    Interested in what prompted this question?

    • PH

      Pradyut Hande

      3 months ago #

      Just a thoughtful musing. Have seen a couple of promising startups in the Indian arena bear the brunt of founders with said personality type.

  • BJ

    Basil Jackson

    3 months ago #

    Is the founder still the CEO? I think the question you pose is interesting... On one hand you would think that the founder/CEO would dictate the company's culture and innovation and not the other way around. But I can see if that founder has lost sight of what the future holds for the company, then there should could be chance that they are shooting themselves in the foot.

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