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Anybody have a recent strategy or test which increased their email open rates (can be cold, warm, newsletter, whatever)? Looking to feature your expertise in an article!

  • EG

    Etienne Garbugli

    about 1 year ago #

    Hi James, We wrote this guide a few months back. It should give you a few ideas for tests and experiments. :-)

    https://www.gethighlights.co/blog/what-to-optimize-email-campaign/

    • JS

      James Scherer

      about 1 year ago #

      Hey Etienne. Can you summarize your primary takeaways/what you've seen work? I'm looking to include proven strategies in a roundup article. Can email james@wishpond.com if that's easier! Cheers!

  • AS

    Arsalan Sajid

    about 1 year ago #

    We at Cloudways improved our open rate from 4% to 6-7% by working on the email subject and scheduling the email based on the time zone of the target audience.

  • JA

    Justin Adelson

    about 1 year ago #

    Hi, James!

    I've recently run two A/B tests for a client of mine:

    All Caps vs. proper caps
    We wanted to know if our audience was more likely to open an email that featured our primary message (i.e. SAVE BIG) in all-caps or subject lines with proper grammar. Although our results were not statistically significant, we did see a 1.61% improvement in open rate for subject lines that did NOT use all-caps for primary messaging.

    It was my hypothesis that our audience was more likely to open an email with proper typography because the use of all-caps can be perceived as spammy. We are going to conduct further testing to confirm my hypothesis.

    • JA

      Justin Adelson

      about 1 year ago #

      Note: I removed a second test from my post because changes to the subject line did not have an effect on open rates but we did see an improvement in CTRs.

    • JS

      James Scherer

      12 months ago #

      Actually, Justin, I'm wondering if you have any other tests you've run recently? Not sure if I can include a non-significant test which improved open rates by less than 2%. All good if not!

      • JA

        Justin Adelson

        12 months ago #

        Hi, James! Unfortunately, I do not at the moment. In hindsight, my results from the tests are not worth writing about despite an approvement in open rates.

  • JS

    jyoti singh

    about 1 year ago #

    Great Article

  • SL

    Stephanie Lenain

    about 1 year ago #

    Hi James,

    In Term of Newsletter, I believe it's always a matter of what you want to reach. If you want to remind your customer that you are there and you exist the open rate is not that important and having a big list is what matter most. If you want to bring people to open, then click and then make a deal with you, the list is the biggest asset (with the writing of meaningful content of course).
    In the start-up I am working at, we have a pretty high open rate (about 60%) and also a very good click rate (between 15-25%).
    The reason we are so successfull in this matter is because we analyse our list and delete after a while the one that never open our newsletter: they don't want to hear from us and we don't want to bother them. So at the end our list is only composed of people who are interested in what we write about. They are then more willingly to open when they receive something from us.
    If you have several field of operation you can also separate your list and write several newsletter with different focus. You can categorize the abonents so that you only adress their interest.

    Hope it help you!

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