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Best strategy to improve email open rates?
Anybody have a recent strategy or test which increased their email open rates (can be cold, warm, newsletter, whatever)? Looking to feature your expertise in an article!
Hi James, We wrote this guide a few months back. It should give you a few ideas for tests and experiments. :-)
Hey Etienne. Can you summarize your primary takeaways/what you've seen work? I'm looking to include proven strategies in a roundup article. Can email email@example.com if that's easier! Cheers!
We at Cloudways improved our open rate from 4% to 6-7% by working on the email subject and scheduling the email based on the time zone of the target audience.
Hey Arsalan. Could you expand on what you did with the subject line? Thanks!
We used more action verbs in our subject line while keeping it relevant to the articles we added in our newsletter. We believe adding a call to action(s) in the subject line is working for us.
For example, this one "Analyze, Plan and Prepare - Make the Most of This Holiday Season"
Awesome Arsalan. Thanks for getting back to me! I'll link to Cloudways, if that works for you?
Thanks for adding my comment in your post, but can you please update my position? I am not CEO of Cloudways, I am a community manager or you can say digital marketer at Cloudways. https://blog.wishpond.com/post/115675437757/increase-email-open-rates
I've recently run two A/B tests for a client of mine:
All Caps vs. proper caps
We wanted to know if our audience was more likely to open an email that featured our primary message (i.e. SAVE BIG) in all-caps or subject lines with proper grammar. Although our results were not statistically significant, we did see a 1.61% improvement in open rate for subject lines that did NOT use all-caps for primary messaging.
It was my hypothesis that our audience was more likely to open an email with proper typography because the use of all-caps can be perceived as spammy. We are going to conduct further testing to confirm my hypothesis.
Note: I removed a second test from my post because changes to the subject line did not have an effect on open rates but we did see an improvement in CTRs.
Awesome Justin, thanks! Where would you like me to link for you?
Actually, Justin, I'm wondering if you have any other tests you've run recently? Not sure if I can include a non-significant test which improved open rates by less than 2%. All good if not!
Hi, James! Unfortunately, I do not at the moment. In hindsight, my results from the tests are not worth writing about despite an approvement in open rates.
In Term of Newsletter, I believe it's always a matter of what you want to reach. If you want to remind your customer that you are there and you exist the open rate is not that important and having a big list is what matter most. If you want to bring people to open, then click and then make a deal with you, the list is the biggest asset (with the writing of meaningful content of course).
In the start-up I am working at, we have a pretty high open rate (about 60%) and also a very good click rate (between 15-25%).
The reason we are so successfull in this matter is because we analyse our list and delete after a while the one that never open our newsletter: they don't want to hear from us and we don't want to bother them. So at the end our list is only composed of people who are interested in what we write about. They are then more willingly to open when they receive something from us.
If you have several field of operation you can also separate your list and write several newsletter with different focus. You can categorize the abonents so that you only adress their interest.
Hope it help you!
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