Hi mates, I'd really appreciate if you can guide me with this doubt. I'm headed a community-based fashion marketplace focused on fresh designers and entrepreneurs.
Besides classic monthly/weekly newsletter campaigns, my objective is create event trigger marketing automatization campaigns where finally I'll able to:
(1) People receive email after "x" days they triggered "y" event (logged out, saved a product in his collection, liked, shared, etc).
(2) People receive email after "x" days they haven't returned to our site.
(3) People receive emails with all the products they liked or viewed and other customized recommendations.
(4) so on. I can do that manually with Mixpanel, but my idea es automatize it.
I know Mailchimp has marketing automatization in Pro version, but only if you're integrated in with Shopify, Magento and others ecommerce platforms. We've our own site and product management. Does any of you has similar email strategies and how you do it? Best,
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