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Which e-commerce stores are doing the most interesting things on the Web today when it comes to growth? Share your favorites and why here.

  • MB

    Morgan Brown

    over 6 years ago #

    I'll start. I think the following companies have done (or are doing) some amazing things when it comes to e-commerce.

    Gilt Groupe
    Dollar Shave Club
    ShoeDazzle
    NastyGal
    Toms Shoes
    Warby Parker
    JackThreads
    Net-a-Porter
    Cult Cosmetics

    • BP

      Brandon Pindulic

      over 6 years ago #

      Excellent list -- definitely +1 for JackThreads. As a customer, I've been blown away by their service, content (in tandem with their parent company Thrillist), exclusivity, and just overall great deals.

      I'd add Harry's to the list as well. Co-founded by a Warby Parker co-founder, they've successfully built a brand there, raised 120MM+ and they're only a year old! Their referral program is also one of the best in ecomm, in my opinion. I've spoken with some of their team members there, and while they may not have a dedicated growth team, that entire company is focused on growth and doing all the right things. I expect big things from them.

      • MB

        Morgan Brown

        over 6 years ago #

        Thanks Brandon for the recommendation on Harry's—will definitely check them out. Sounds like an awesome story.

    • SC

      Shana Carp

      over 6 years ago #

      Why Toms? I feel like they have a super staid marketing program. Great Branding but nothing special

      • BD

        Brad Dubs

        over 6 years ago #

        They are the modern-day pioneers of one-for-one style programs and using the ethical nature of their business as a marketing vehicle. They also have a pretty solid referral program.

        • SC

          Shana Carp

          about 6 years ago #

          As opposed to Ben and Jerrys when it comes to ethical marketing? http://www.benjerry.com/flavors/phish-food-ice-cream

          The one for one was a nice spin on ethical marketing, but its not per say new. I'm also suspicious of it in general, because, hey, pinkwashing and its variants.

          • BD

            Brad Dubs

            about 6 years ago #

            Couldn't view the link (got an error message saying access is denied on the server???), but took a look at their about page and B-corp stuff.

            The one-for-one program isn't worse or better than other forms of CSR, it's just easier for consumers to understand. Buy and pair of shoes, give a pair of shoes. TOMS then constantly reminds consumers of how their purchase makes an impact (website homepage, placement in every email, etc).

            On the other hand, if you ask someone with Ben & Jerry's in their shopping cart if they know how their purchase will translate into "good", I'm willing to bet a majority will have no clue. That doesn't make their CSR initiatives worse than TOMS's, it's just not used as a marketing vehicle.

            Re: "its not per say new", that's actually an interesting point. TOMS definitely popularized it over the past 5 years or so, but I wonder if any other lesser known companies where using one-for-one programs.

            Either way, now I want some Phish Food ;)

            • BD

              Brad Dubs

              about 6 years ago #

              Buy a pair of shoes*

              companies were using*

              holy typos batman :/

              • SC

                Shana Carp

                about 6 years ago #

                I'm also a huge typos person.
                And if I weren't already swimming in marketing and media research right now, I'd be curious to look for that for you.

    • TK

      Tilen Krivec

      over 6 years ago #

      A few more to consider for the list:

      Birchbox
      ModCloth
      Honest company
      Bonobos
      Everlane

    • TD

      Tahiana D'Egmont

      about 6 years ago #

      Great to see all those e-commerces. What exactly do you see in terms of growth hacking that each of them are doing?

    • SC

      Shana Carp

      about 6 years ago #

      Gilt is failing badly. They only work in a recession environment, and are leaking customers.

      OTOH, fear of chemicals and moms are driving Jessica Alba's Honest Company to huge heights.

  • JS

    Jit Salunke

    over 6 years ago #

    I think DiamondCandles also deserves a place here. They notched 20 million revenue in first 3 years and model is also quite interesting.

    • MB

      Morgan Brown

      over 6 years ago #

      Hi Jit, Great call. I nearly put them on the first list. They have really struck a chord with their model. It's fascinating to me.

      • JS

        Jit Salunke

        over 6 years ago #

        Yeah, the surprise element of putting up Diamond ring (anywhere from $5 to $5000) in Candle has worked quite well for them.

    • TW

      Talia Wolf

      over 6 years ago #

      Awesome e-commerce site. Their growth in the past 3 years is amazing and I love their engagement.

    • JW

      Justin Winter

      over 6 years ago #

      Thanks for the mention @jitsalunke really appreciate it :-)

  • SC

    Shana Carp

    over 6 years ago #

    Nordstrom. They do really excellent customer segmentation on site without you really noticing.

    (E: They have a bunch of small but noticible links in many places for their shoe section for speciality shoe sizes. Its a really small audience..I should know, I have a speciality shoe size...but making it easier to find those shoes very quickly has made me very loyal to looking on their site for shoes)

    They also have an incredible aggressive affiliate program that seems really well run. I see fashion bloggers link to them constantly as opposed to digital first brands like shopbop.

    (and they have really amazing customer service, both in store and on the site)

  • AM

    Adrien Montcoudiol

    over 6 years ago #

    This startup BRANDiD is doing an amazing job: https://www.getbrandid.com

    Check out this article:
    "How we generated $13k of sales in 24hrs through Product Hunt - 4 steps to building resonating products"
    https://medium.com/product-management-daily/4ab5a28f018c

  • DH

    Danny Halarewich

    about 6 years ago #

    There's lots of great examples in this thread!

    I am really impressed with two of our customers at LemonStand:

    http://jadopado.com - these guys have really grown in their region (United Arab Emirates). They've use fresh branding in a typically stale industry/region, and have iterated with some great features that enhance the shopping experience. Examples are "InstaSearch", their mobile experience and their experiments with Cash On Delivery and same-day delivery.

    They've been really transparent about these things on their blog as well, which is awesome to see.

    http://raen.com is another LemonStand customer that does an amazing job of lifestyle marketing. Their product imagery, Instagram account, celebrity endorsements and more all make for a very "cool" brand that's really picked up a lot of steam in their space.
    Behind the scenes they have some very advanced integrations with fulfillment systems to keep operations and customer service tight.

    I also just really love RAEN's website design :)

  • TW

    Talia Wolf

    over 6 years ago #

    My current favorites: Harry's, Bellroy & Zazzle

  • GF

    Greg Forst

    over 6 years ago #

    Couple of sites I like for their brand authenticity and creative marketing that are having or had tremendous growth are
    Photojojo
    Chubbies Shorts (say what you will)
    Dolls Kill

  • AS

    Alexis Safarikas

    over 5 years ago #

    Some european ecommerce non mentionned :
    - Junique
    - RoyalCheese
    - Spootnik.com (pinterest style ecommerce)
    - Monoqi
    - Lapetitepapeteriefrancaise
    - Bol.com (in dutch)

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