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Ask GH: Who/what are your favorite e-commerce stores and hacks?
Which e-commerce stores are doing the most interesting things on the Web today when it comes to growth? Share your favorites and why here.
I'll start. I think the following companies have done (or are doing) some amazing things when it comes to e-commerce.
Dollar Shave Club
Excellent list -- definitely +1 for JackThreads. As a customer, I've been blown away by their service, content (in tandem with their parent company Thrillist), exclusivity, and just overall great deals.
I'd add Harry's to the list as well. Co-founded by a Warby Parker co-founder, they've successfully built a brand there, raised 120MM+ and they're only a year old! Their referral program is also one of the best in ecomm, in my opinion. I've spoken with some of their team members there, and while they may not have a dedicated growth team, that entire company is focused on growth and doing all the right things. I expect big things from them.
Thanks Brandon for the recommendation on Harry's—will definitely check them out. Sounds like an awesome story.
Why Toms? I feel like they have a super staid marketing program. Great Branding but nothing special
They are the modern-day pioneers of one-for-one style programs and using the ethical nature of their business as a marketing vehicle. They also have a pretty solid referral program.
As opposed to Ben and Jerrys when it comes to ethical marketing? http://www.benjerry.com/flavors/phish-food-ice-cream
The one for one was a nice spin on ethical marketing, but its not per say new. I'm also suspicious of it in general, because, hey, pinkwashing and its variants.
Couldn't view the link (got an error message saying access is denied on the server???), but took a look at their about page and B-corp stuff.
The one-for-one program isn't worse or better than other forms of CSR, it's just easier for consumers to understand. Buy and pair of shoes, give a pair of shoes. TOMS then constantly reminds consumers of how their purchase makes an impact (website homepage, placement in every email, etc).
On the other hand, if you ask someone with Ben & Jerry's in their shopping cart if they know how their purchase will translate into "good", I'm willing to bet a majority will have no clue. That doesn't make their CSR initiatives worse than TOMS's, it's just not used as a marketing vehicle.
Re: "its not per say new", that's actually an interesting point. TOMS definitely popularized it over the past 5 years or so, but I wonder if any other lesser known companies where using one-for-one programs.
Either way, now I want some Phish Food ;)
Buy a pair of shoes*
companies were using*
holy typos batman :/
I'm also a huge typos person.
And if I weren't already swimming in marketing and media research right now, I'd be curious to look for that for you.
A few more to consider for the list:
ModCloth is a terrific site!
Great to see all those e-commerces. What exactly do you see in terms of growth hacking that each of them are doing?
Gilt is failing badly. They only work in a recession environment, and are leaking customers.
OTOH, fear of chemicals and moms are driving Jessica Alba's Honest Company to huge heights.
I think DiamondCandles also deserves a place here. They notched 20 million revenue in first 3 years and model is also quite interesting.
Hi Jit, Great call. I nearly put them on the first list. They have really struck a chord with their model. It's fascinating to me.
Yeah, the surprise element of putting up Diamond ring (anywhere from $5 to $5000) in Candle has worked quite well for them.
Awesome e-commerce site. Their growth in the past 3 years is amazing and I love their engagement.
Thanks for the mention @jitsalunke really appreciate it :-)
Nordstrom. They do really excellent customer segmentation on site without you really noticing.
(E: They have a bunch of small but noticible links in many places for their shoe section for speciality shoe sizes. Its a really small audience..I should know, I have a speciality shoe size...but making it easier to find those shoes very quickly has made me very loyal to looking on their site for shoes)
They also have an incredible aggressive affiliate program that seems really well run. I see fashion bloggers link to them constantly as opposed to digital first brands like shopbop.
(and they have really amazing customer service, both in store and on the site)
They are back up with Infosys so which is a great team of experties and segment.
This startup BRANDiD is doing an amazing job: https://www.getbrandid.com
Check out this article:
"How we generated $13k of sales in 24hrs through Product Hunt - 4 steps to building resonating products"
There's lots of great examples in this thread!
I am really impressed with two of our customers at LemonStand:
http://jadopado.com - these guys have really grown in their region (United Arab Emirates). They've use fresh branding in a typically stale industry/region, and have iterated with some great features that enhance the shopping experience. Examples are "InstaSearch", their mobile experience and their experiments with Cash On Delivery and same-day delivery.
They've been really transparent about these things on their blog as well, which is awesome to see.
http://raen.com is another LemonStand customer that does an amazing job of lifestyle marketing. Their product imagery, Instagram account, celebrity endorsements and more all make for a very "cool" brand that's really picked up a lot of steam in their space.
Behind the scenes they have some very advanced integrations with fulfillment systems to keep operations and customer service tight.
I also just really love RAEN's website design :)
My current favorites: Harry's, Bellroy & Zazzle
Love Harry's. They're website, branding and merchandising is top notch.
Couple of sites I like for their brand authenticity and creative marketing that are having or had tremendous growth are
Chubbies Shorts (say what you will)
Some european ecommerce non mentionned :
- Spootnik.com (pinterest style ecommerce)
- Bol.com (in dutch)
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