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Where are the core places you go to engage with your potential audience?

Be it tech sites like stackoverflow or general ones like Quora.

  • ET

    Everette Taylor

    about 6 years ago #

    Twitter first and foremost.

    And GrowthHackers.com of course =)

    Other great options:
    Google+ Communities
    Rebel Mouse

  • ND

    Nichole Elizabeth DeMeré

    about 6 years ago #

    It depends on where ideal customers are engaging and whether or not it's effective to engage with them there.

    • AA

      Anuj Adhiya

      about 6 years ago #

      I'm doing a travel focused startup - the most common places the ideal customers engage are (not surprisingly): facebook, twitter, instagram, pinterest & youtube
      Decided to do twitter & instagram first.
      No bandwidth to manage more than that right now.

    • SL

      Samantha Lewe

      about 6 years ago #

      Agreed. I work a lot of daily deal and bargain hunting consumers, so slickdeals.net, fatwallet, or any site where deals have a comment/ disqus section is open game for learning more. These people are on these sites looking for a deal, while Twitter and Facebook may not be as ripe. It can be hard to develop a rep within these tight communities, but once you're in, you're in.

  • JG

    Jim Gray

    about 6 years ago #

    Twitter, GrowthHackers.com, email, sometimes local professional meetups & seminars.

    (Sub-enterprise marketing automation, mostly focused on business-to-professional marketers)

  • JW

    Jason Williams

    about 6 years ago #

    twitter, gplus, facebook, growthHackers and other active social media sites.

  • GA

    Glenn Ang

    about 6 years ago #

    There are so many mediums today for interaction. However this will boil down to what ones purpose is, what service or product is being offered, your targeted audience etc.

  • GA

    Glenn Ang

    about 6 years ago #

    There are lots of engagement tools but what is equally important is having a 2 way interaction. What is happening today is more often a one way communication without being able to listen to and understand what really is in the mind of the audiences.

  • AY

    Alex Yumas

    about 6 years ago #

    Except for the ones already mentioned here:
    qualaroo (adds popup surveys to your pages)

  • DH

    Daniel Honigman

    about 6 years ago #

    It's always good to not only understand your customer's journey, but the channels they use for research. For instance, if they go to Google Search, have well-optimized content, or comment on content that's ranked highly. If they use Twitter or Angie's List, engage with them there.

    The key to knowing is really to understand your customers.