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Ask GH: What's the closest thing to a growth silver bullet that you'd recommend to other growth hackers?
We all know that silver bullets don't exist in growth hacking, but is there something you'd recommend that's close to a sliver bullet?
Launch 3+ tests per week
Create a community around the shared joy/pain that your product is all about before you launch.
Build a big opt-in email database.
Anyone not doing this as just part of plain ol' "marketing" needs to turn in their gun and badge immediately imo :)
I assume marketing silver bullets are OK here too :)
OK then - marketing commandment #1 - email works. :)
Install analytics early.
And mobile app tracking if your product is an app.
Write down what you've learned. Compile everything you've done. Sharing those lessons will help you learn and will drive people to you.
Survey your customers.
Talk to your customers really. You'll get more out of a conversation than a survey any day of the week.
Or both :)
Word-of-mouth is more powerful than any marketing campaign or growth hack you'll ever concoct. So I'd say: incentivize word-of-mouth!
(Caveat: requires a great product that people *want* to talk about.)
Create custom landing pages that each one focus on only one pain point of your potential customers.
I'm testing this right now with one of my clients :) Hope to hell it lifts their paid search conversions.
My general recommendation, don't just use paid search. With social channels and re-targeting campaigns you can improve your results dramatically.
Sometimes it's just the nudge prospects need when the page you've built doesn't cover every single need and question that they have.
If you don't have the resources to provide full coverage, put it at a critical point in your funnel.
The 'influencer bullet' i.e. a @pmarca retweet and/or one from another situationally relevant (your focus area) tech or startup celeb.
Get Shit Done.
*Excuse the language
To elaborate, most people I advise/consult with are in the beginning phases of their startup/idea. At that stage, I rarely see a consistent silver bullet beyond getting word of mouth to spike. Just getting shit done and testing different traction channels is really the most successful way to grow IMO.
Learn how to write good copy. It changes everything from communicating to coworkers, customers, and influencers
Easily my weakest area! Any particular resources out there you'd recommend?
Not to steal the thunder but the best that I have ever come across is the Gary Halbert Letters written before most of us were born. Most of the present day copy experts usually site hiim.
If you want something prepackaged as a course try Neville's Kopywriting course which I'd definitely say is worth the money (he uses many of Gary's principles) http://kopywritingkourse.com. But the actual Gary Halbert Letters are free and can be found here: http://www.thegaryhalbertletter.com/newsletter-archives.htm
Start with Product/Market fit. If you don't get this one, growth is premature, IMO.
I'd recommend @sean famous survey to get that right.
can you post a link to that survey?
Always be learning
Lookalike audiences on data-rich platforms. They work incredibly well and the technology is improving every day
Hire someone who really knows how to network and build strong relationships with influencers. Having the right connections can get you very far.
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