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What are the best strategies, tactics and hacks for building a YouTube audience? Not views, but subscribers.

  • SM

    Stuart McKeown

    over 5 years ago #

    Here's a little tip:

    Put ?sub_confirmation=1 at the end of any YouTube URL.

    Example: https://www.youtube.com/channel/UCn8zNIfYAQNdrFRrr8oibKw?sub_confirmation=1

    Increases subscription rates by over 200% in my testing.

  • ET

    Everette Taylor

    over 5 years ago #

    Really depends on the business, but here's some thoughts:

    #1 Audience interaction: The best youtubers interact with their audience in comments on youtube as well as social media. Make them feel invested and they will more likely become supporters. Have thick skin too.

    #2 Embeddable links - If youtube subscribers is your target goal, why not optimize your website or different landing pages. You can embed youtube widgets on your page with a subscribe button.

    #3 Content Distribution: Yes you're going for subscribers but the more you're content is distributed and the more popular it becomes, the more likely you'll get subscribers. Social media is an essential tool for this.

    #4 Use Annotation Buttons In Your Video: More and more people are using creative buttons in their youtube video so that people can skip around to parts of their video, click on another video or in this case subscribe to your account.

    #5 Use other video platforms: I see more and more people using Instagram and other platforms with short clips to lure people to their full videos and channels on youtube. This can increase exposure which can result in more subscribers.

    #6 Just Ask -many popular youtubers mention subscribing to their channel before and/or after their youtube video for all of their viewers. Be creative and not too aggressive about it.

    • MB

      Morgan Brown

      over 5 years ago #

      Thanks buddy. Good tips.

    • BB

      Brendon Bigley

      over 5 years ago #

      Kind of a bummer that "have thick skin" is a reality when it comes to YouTube growth. Good list, though.

      • JW

        Julian Weisser

        over 5 years ago #

        It's crucial for any growth online since most growth has a social component where people speak their minds.

        For us at Gene Guru we've really needed to make a science out of deciding who we respond to and who we ignore.

        Due to our business (DNA-based diet recommendations) we are faced with the task of filtering out legitimate skeptics in the science community (who we are 99% likely to turn into believers after a quick conversation on the phone) from the trolls who are just looking for an angry/defensive reaction.

        It's natural to encounter both skeptics and trolls. Tim Ferriss recently said, “Don’t feed the trolls!” on stage at Genius Network. Any response at all is "feeding the trolls" and it will do nothing but encourage them to become even more aggressive.

  • AA

    Anuj Adhiya

    over 5 years ago #

    You should check out James Wedmore.
    He's well known as one of the top Youtube Marketers
    https://www.youtube.com/user/jameswedmore
    http://www.jameswedmore.com/

    Youtube themselves have a great resource base, which shockingly then don't promote as much:
    https://www.youtube.com/yt/playbook/

    • MB

      Morgan Brown

      over 5 years ago #

      Thanks Anuj!

    • GP

      Grant Perry

      over 5 years ago #

      I've just finished his VTA course. It's a couple of years out of date but he just promised an update and the closed FB group associated with it is pretty active and helpful. Most of the core strategies and techniques seem like they're pretty applicable now and I'm pretty satisfied from what I got for a pretty low investment.

      It's mostly common sense stuff, pretty aligned to any SEO strategy. I picked up some good tips and it sparked a few ideas.

  • GG

    garysvpa garysvpa

    over 5 years ago #

    Interact with your Existing Followers

    Promote Your YouTube on Social Media

    Start a blog or website related to your YouTube channel

    Remind Viewers to Subscribe To Your Channel

  • GP

    Grant Perry

    over 5 years ago #

    I'm starting to get serious about this myself. All the organic suggestions look like good ones and a great long term strategy.

    You can of course advertise via Adwords, which I've found pretty cheap so far albeit at smallish volumes.

    • AK

      Andy Krainak

      over 5 years ago #

      What's the best adwords strat you've used to gain subscribers Grant? any good hacks?

      • GP

        Grant Perry

        over 5 years ago #

        I've just started with the low hanging fruit targets - i.e people who already know you (web visitors, people who have already viewed one of your videos). Before I start investing more seriously in other audiences I want to optimise the channel better with 2 separate welcome videos - one for non subscribers focused on getting them to subscribe.

  • DL

    Dustin Lien

    over 5 years ago #

    I interviewed the guy behind BroScience (850k subscribers) and got 20 tips from him in blog form: http://strategicsauce.com/003

    The speed of growth depends a lot on subject matter and how willing the target audience is to share your videos too I think.

  • PB

    Pavan Belagatti

    over 3 years ago #

    I am a growth hacker at Affimity (https://affimity.com), a next-generation social media platform that amplifies YouTubers social reach. We even advertise our organization saying we improve YouTubers social reach and increase their subscriptions and follower base. I want you to try this, it's easy. People who want to increase their subscriptions, need to share their YouTube videos on relevant channels that we have.

    This article also can help you,
    http://www.growthhacky.com/youtube-hacks-and-strategies-for-beginners/

    Hope this helps.

  • SD

    Sadiya's Diary

    3 months ago #

    Sir my channel is not growing butt I don't know y plz help me

  • MR

    Mhovha Records

    2 months ago #

    I want 1k subscribers what I have to do

  • AA

    Abdulaziz M Alhamdan

    2 months ago #

    It’s frustrating.

    When people don’t know how to grow their subscriber base in Youtube, they feel stuck, all the random things they could try to fix their problem seem endless, and they feel alone and overwhelmed…

    It’s normal, it is human, and we all have to start small before we grow.

    So, here are 5 Great Tactics to Grow Your Youtube Channel in 2020+:

    1. You have to snap people’s attention as soon as they click to view your video.

    When people are on Youtube, they are skimming the channels, just like when you are at home, watching TV, and frenetically changing channels, giving each just 3 seconds to convince you to stay.

    Some people call this a “pattern interrupt,” I call this: the most important part — You have to snap people out of the haze of going from video to video, and to snap their attention so they give you a chance.

    One of the best ways I have found to do this is to clap loudly as soon as your video begins. That’s one of the best ways to wake people up and get their attention.

    2. Ask people to subscribe in the first 30 seconds and last 30 seconds of your Youtube video.

    In communication, people mostly remember the beginning and end of any video. What is in the middle will be a hazy memory within minutes.

    So you have to open strong, and end strong.

    And how to open strong and end strong if your goal is to increase your subscriber base? Simple: Ask them in a positive, value-adding way to subscribe now at the beginning, and remind them “Don’t forget to subscribe now” at the end.

    Because people are less likely to do what you want if they don’t know you want it. So make it clear, ask them to subscribe twice.

    3. Tag Influencers.

    When you begin your Youtube journey (or even if it had been going on for a while, but your channel is still small), your best option is to get the attention of an influencer, so they notice your videos, and recommend your channel.

    And one of the best ways to do this is to tag them on your very best videos, your very best content.

    When you tag them there, they get notified in a way that stands out: You’re not one of the 1000s of the messages they receive, you are another fellow content creator tagging them to get their opinion and participation in your topic or video content.

    It may not work every time, but when it works, you’ll see a huge influx of subscribers that will put a smile on your face.

    4. Humanize yourself.

    Youtube is a community. It’s not a library.

    If people just want dry knowledge, they’d open a scientific book or university textbook.

    But people on Youtube want to listen to the opinions, hear the perspectives, and see the content of other fellow human beings (It’s somewhat what I specialize in, at StoryBonding).

    So, you have to be a human first, and a source for content and entertainment second.

    A few quick wins to get you started, is to make sure you do at least one small thing every video to come across as a real person:

    You can show your dog, play with your cat, talk about your kids, share a hobby you’re passionate about, talk about your favorite music, or your devastation because your favorite team lost last week or your beloved celebrity broke up with the love of her life…

    There are many ways to do this, but thats’ a simple way. Don’t neglect this, because people Subscribe first and foremost because they like you and trust you. And people can’t like a moving image on a video screen, you have to be a person.

    5. Create videos on topics that are already popular.

    When you’re starting, you don’t know what videos people want to want. You don’t know what topics they are interested in.

    So, you often will make videos on what you like.

    That can work in some cases, but often enough, it doesn’t.

    Why?

    Because people are interested in what THEY want, not what is interesting to YOU.

    You are there to serve.

    There is an exception to this, a big one. But if your goal is to get a lot of subscribers, then you can safely ignore that exception and focus on what people want.

    Step 1 — Choose a topic you want to write a video about.
    Step 2— Search Youtube to see whether videos on the same topic get a lot of views.
    Step 3 — If there are videos with a lot of view on that topic, then you continue and create the video. If not, go back to Step 1.

    That’s it. Simple and clear.

    Because sadly the biggest thing that causes people to feel overwhelmed and to not do what is needed is the lack of clarity: too many contradictory views, too much information, plans with a thousand and one steps.

    Use this plan. It’s effective. It works.

    Do it. And when you’re done, do it again. Then do it some more.

    Then, you will see the subscriber growth you’re looking for.

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