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What's the Best Way to Grow a YouTube Subscriber Base?
What are the best strategies, tactics and hacks for building a YouTube audience? Not views, but subscribers.
Here's a little tip:
Put ?sub_confirmation=1 at the end of any YouTube URL.
Increases subscription rates by over 200% in my testing.
Great hack! Thanks Stuart.
This only seems to work on YouTube *channel* URLs or am I mistaken?
Regardless, this is a great tip!
Think it works on user & vanity URL's too :)
I was waiting for someone to share that one :)
Amazing! Thank you Stuart.
Well worth knowing!
Really depends on the business, but here's some thoughts:
#1 Audience interaction: The best youtubers interact with their audience in comments on youtube as well as social media. Make them feel invested and they will more likely become supporters. Have thick skin too.
#2 Embeddable links - If youtube subscribers is your target goal, why not optimize your website or different landing pages. You can embed youtube widgets on your page with a subscribe button.
#3 Content Distribution: Yes you're going for subscribers but the more you're content is distributed and the more popular it becomes, the more likely you'll get subscribers. Social media is an essential tool for this.
#4 Use Annotation Buttons In Your Video: More and more people are using creative buttons in their youtube video so that people can skip around to parts of their video, click on another video or in this case subscribe to your account.
#5 Use other video platforms: I see more and more people using Instagram and other platforms with short clips to lure people to their full videos and channels on youtube. This can increase exposure which can result in more subscribers.
#6 Just Ask -many popular youtubers mention subscribing to their channel before and/or after their youtube video for all of their viewers. Be creative and not too aggressive about it.
Thanks buddy. Good tips.
Kind of a bummer that "have thick skin" is a reality when it comes to YouTube growth. Good list, though.
It's crucial for any growth online since most growth has a social component where people speak their minds.
For us at Gene Guru we've really needed to make a science out of deciding who we respond to and who we ignore.
Due to our business (DNA-based diet recommendations) we are faced with the task of filtering out legitimate skeptics in the science community (who we are 99% likely to turn into believers after a quick conversation on the phone) from the trolls who are just looking for an angry/defensive reaction.
It's natural to encounter both skeptics and trolls. Tim Ferriss recently said, “Don’t feed the trolls!” on stage at Genius Network. Any response at all is "feeding the trolls" and it will do nothing but encourage them to become even more aggressive.
You should check out James Wedmore.
He's well known as one of the top Youtube Marketers
Youtube themselves have a great resource base, which shockingly then don't promote as much:
I've just finished his VTA course. It's a couple of years out of date but he just promised an update and the closed FB group associated with it is pretty active and helpful. Most of the core strategies and techniques seem like they're pretty applicable now and I'm pretty satisfied from what I got for a pretty low investment.
It's mostly common sense stuff, pretty aligned to any SEO strategy. I picked up some good tips and it sparked a few ideas.
Interact with your Existing Followers
Promote Your YouTube on Social Media
Start a blog or website related to your YouTube channel
Remind Viewers to Subscribe To Your Channel
I'm starting to get serious about this myself. All the organic suggestions look like good ones and a great long term strategy.
You can of course advertise via Adwords, which I've found pretty cheap so far albeit at smallish volumes.
What's the best adwords strat you've used to gain subscribers Grant? any good hacks?
I've just started with the low hanging fruit targets - i.e people who already know you (web visitors, people who have already viewed one of your videos). Before I start investing more seriously in other audiences I want to optimise the channel better with 2 separate welcome videos - one for non subscribers focused on getting them to subscribe.
I interviewed the guy behind BroScience (850k subscribers) and got 20 tips from him in blog form: http://strategicsauce.com/003
The speed of growth depends a lot on subject matter and how willing the target audience is to share your videos too I think.
I am a growth hacker at Affimity (https://affimity.com), a next-generation social media platform that amplifies YouTubers social reach. We even advertise our organization saying we improve YouTubers social reach and increase their subscriptions and follower base. I want you to try this, it's easy. People who want to increase their subscriptions, need to share their YouTube videos on relevant channels that we have.
This article also can help you,
Hope this helps.
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