Leave a comment
Get the GH Bookmarklet

Ask GH

  • MG

    matt gratt

    over 7 years ago #

    We use AdRoll for both FB & Display and it works decently. Haven't tried others yet.

  • DW

    David Walker

    over 7 years ago #

    I can't speak to Facebook. On Google, we get excellent results with remarketing to similar users (better than current remarketing efforts). In particular, the more granular you can get with the remarketing for similar users the better. We are just getting started with it, but are targeting both of these similar users: All visitors, All converters.

    As you can imagine, targeting similar users of converters is vastly outperforming visitors. That being said, both are doing very well for us.

  • CL

    Conrado Lamas

    over 4 years ago #

    If you want to use remarketing for abandoned shopping carts, I'd like to suggest Carts.Guru.

    What's good about Carts Guru is that they offer not only unlimited Email Remarketing, but also a complete Retargeting solution through Text Messages, Automated Calls, Facebook and Instagram.

    It offers a 14-day trial for you to give it a try.

    *Discloser: I've joined the Carts Guru team a month ago.

  • SW

    steve weiss

    over 7 years ago #

    I use a combination of AdRoll and Perfect Audience. I see the mark up that both have on FBX to be quite similar. Really depends on your campaign goals.

  • MB

    Morgan Brown

    over 7 years ago #

    I really like Perfect Audience for Facebook retargeting. Their News Feed retargeting is pretty amazing.

    I haven't found a ton of success w/Google retargeting, but I haven't optimized it effectively, so your mileage may vary.

  • TD

    Tiffany Dasilva

    over 7 years ago #

    Thanks so much - Google retargeting for us is our best campaign so far with the lowest cost/conversion which is why I wanted to extend it out to other retargeting companies. Now, one more question if you guys want to help me out - I understand how Google retargeting works (by placing a javascript on your website and retargeting those people from there.). Do these other companies work the same way?

    • SE

      Sean Ellis

      over 7 years ago #

      Yes, others work the same way. You might also want to try look-a-like remarketing to target a broader group. I spoke to someone yesterday who said he is getting a better ROI from look-a-like remarketing than from regular remarketing.

  • HV

    hristo vassilev

    over 7 years ago #

    Personally, I have only used AdRoll and the results are good plus the support is really exceptional in my experience. Performance on FBX is pretty strong.

  • IL

    Ian Lyons

    over 7 years ago #

    We use AdRoll for both Facebook and display; I'm generally pleased with the results, although longer-term campaigns definitely need very regular content refreshes depending on the size of the segment you're targeting.

    We're also about to start a trial with RocketFuel and would love to hear about anyone's experience with them.

  • TD

    Tiffany Dasilva

    over 7 years ago #

    I should probably ask all of you that answered the question about remarketing - are you at a B2B company or a B2C company and if you've been to both, was there a difference?

  • VV

    Valeriu Vetiul

    over 7 years ago #

    Has anybody tried Retargeter yet?