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There are a lot of miscponceptions about Growth Hacking that I see daily, like people sharing weird and bizarre tactics that are meant to be "growth hackerish", when they're nothing but BS.

Most people confuse Growth Hacking with online marketing oriented to startups, or technical marketing, or many other things that are far from being Growth Hacking. It's a shame, because it takes credibility from this discipline.

What are, in your opinion, the biggest and worst misconceptions people have about Growth Hacking? Why do you think that happens?

  • SE

    Sean Ellis

    almost 5 years ago #

    That it is "an ill-advised grab bag of slash-and-burn strategies". From this @samuelhulick post http://growthhackers.com/if-by-growth-hacking/

  • AL

    Austin Lilley

    almost 5 years ago #

    That you are a growth hacker even though you've got no track record.

    • IK

      Ivan Kreimer

      almost 5 years ago #

      So true. I've got a concept of Growth Hackers as the "black belt" of growth marketing, or maybe even online marketing. Someday I'll have to write a post about it, but in the meantime, it's true you're not really a growth hacker until you've got a lot of "wins" on you belt.

  • KA

    Khatim Abbas

    almost 5 years ago #

    Weird misconception: some people relate it to a big number of invasive, intrusive "black hat" techniques for achieving growth derived from a connotation of the word "hacking".

    • DM

      Dan Medcraft

      almost 5 years ago #

      yeah, I find a lot of people kinda look at you weirdly when you use "the h-word"

  • DM

    Dale Morris

    almost 5 years ago #

    I come here a lot; read a lot; gain a lot of insight but don't necessarily post a lot. But I have to say that immediately upon reading @samuelhulick 's piece on Medium I recognized what growth hacking is and isn't. It just felt like common sense. I really don't get those who must warp it out of context. Nice stuff guys.

  • TM

    Tom Maiaroto

    almost 5 years ago #

    @austin That's a really good one. I was going to say that it's SEO or some trick, but I like that better.

  • BB

    Brent Baltzer

    almost 5 years ago #

    maybe someone should create a certification

    • SE

      Sean Ellis

      almost 5 years ago #

      We're actually thinking about doing that through GH. Some basic training and tests that helps companies identify strong potential growth hackers. Stay tuned :)

  • RD

    Robert Derow

    over 3 years ago #

    That a growth hacker operates independently or that growth hacking is not a team sport. True sustainable growth comes from observations/implementations made through cross functional communication and execution.
    Also that a growth hack is a single activity, like a magic bullet, when it is more about an ecosystem of tactics and a process of refinement driven by test and learn.

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