I've read that it's important to have a critical few metrics (In Web Analytics 2.0 - Avinash Kaushik recommends no more than four) and I can see how that can provide a common focus for all departments in an organisation.
We are an event and ticket discovery platform (two-sided market place) which has achieved product-market fit in one sector in the UK with plans to grow further in this sector. I plan to use the following as our critical KPIs:
Active Sellers (a user who has listed at least one ticket)
Active Customers (a user who has viewed an event page)
Do these seem sensible?
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