I have a dilemma: the previous marketing team that worked at my company messaged the world in a way that was counterproductive and positions us in a market we don't want to be.
To remove the confusion I would like to kill a bunch of old content and redirect those URLs to new content we wrote that's similar in topic but much higher performing according to my analytics.
Since I've never seen an article talking about doing this, I'm wondering if I'm about to do something bad. The SEO impact of removing old content to me is not really a concern because I DON'T WANT THAT TRAFFIC, it's the wrong kind of people looking for a product we don't sell.
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