For companies like Basecamp, Asana, Podio, Buffer app, Twitter, what mix of signed up/posted/invited someone/uploaded an avatar pic etc. do they use to define this key metric?
The definition of an activated user differs from service to service. It is a user who has had a great/delightful first time experience. It's a user that's likely to come back. It can be a mix of signed up to website, invited someone to network, created a team/project, uploaded a pic, posted, shared etc. That's fine and simple. But does anyone know what SaaS companies like Basecamp, Asana, Podio, Buffer app, and Twitter really consider as an activated user? As much precision as possible would be extremely helpful.