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I'm analyzing some twitter users and I'd like to find influencers from their followers. Which parameters (total tweets, times listed, followers, favorited tweets) do you think are most important?

 

PD: I see many answers are about tools. I really appreciate that but what I would like to know is your opinion about what metric do you think are more relevant to identify influencers.

  • FP

    Fabrizio Perrone

    over 5 years ago #

    Hi Guys,
    I'm Fabrizio, CEO @ Buzzoole.com. Buzzoole is a vertical tool for building and managing digital PR campaigns and generating qualitative word of mouth quickly and easily.

    We just Launched Buzzoole Finder, a passive influencer search engine. finder.buzzoole.com

    Buzzoole Finder technology allows a web search that includes all Facebook profiles, Twitter, G+, Instagram, Linkedin, blogs based on an advanced search of specific topics of interest (php, cinema, startups, internet, chef, etc..) and nationality, which enables it to identify the most influential of 2 billion users online.

    I'm very interested in hearing your review and opinions. Drop me an email (fabrizio@buzzoole.com) for a trial code :) or if you want to write a review (emily.whitehead@buzzoole.com)

    Hope this can help

  • ET

    Everette Taylor

    over 5 years ago #

    Hey Bartolome,

    First of all, welcome to the GrowthHackers community! Secondly, here's some great content that I posted on here a while back "Scraping Online Communities for Your Outreach Campaigns" http://growthhackers.com/scraping-online-communities-for-your-outreach-campaigns/ - has some awesome ways to find influencers on Twitter.

    As to answer your question, Twitter can be complicated. Total Tweets isn't very important in my eyes nor is times listed. Followers can be a good indicator but you also have people who buy followers or may have a lot of followers but may not be a major influencer. Favorited tweets can be hit or miss as well, with bots around the web favoriting (not even a word) certain keywords.

    The best way in my eyes to determine if someone is an influencer is engagement, how many people are sharing their content (retweets although they can be faked by bots too) and also how many people are commenting about their tweets. I believe that's a better indicator of an influencer. Hope this helps.

    • BR

      Bartolome Rodriguez

      over 5 years ago #

      Hello Everette, and thanks for the wellcome.

      It's a pity twitter's api doesn’t include any field with that data (retweets and conversations). To see that info I will have to scrap lot of tweets. I'll have to figured out the best way to implement it in a tool I'm developing.

      I think I'll start looking first these indicators followers, tweets, favoriteds... and then measure their engagement.

      Thank a lot for your tips. I'm gonna read your post.

  • AH

    Aditya Herlambang

    over 5 years ago #

    You can also try sofware such as http://buzzsumo.com/

  • VK

    Vamshi Krishna

    over 5 years ago #

    Tools that help you with this normally operate with one of the two approaches. Network-centric identification (works great if you already identified a few influencers) and topic-centric identification (looks like this is a better option for you). In the topic-centric approach, you just key in the topics or keywords that matter to you most into the analytics engine, and it spits out a list of influencers that you should be targeting. mBlast, Socmetrics and Traackr are some of the tools that can do this.

    You can find a more comprehensive Quora answer from my colleague here: http://qr.ae/rCzsy

  • CB

    Catalina Butnaru

    over 5 years ago #

    I'm currently hacking Twitter influencers using:
    - Discovr People, an iPad app recommending top connections based on one twitter user (for example, it shows users similar to TechCrunch)
    - SocialBro (you need to create an account), which allows you to search for twitter users based on keywords
    - Hootsuite - I use it to monitor trending topics, hashtags and keywords. A combination of location and keywords will give you a great results list of who's a thought leader and who's an active user who can help with amplifying your message in their network

  • KW

    Katie Williams

    over 5 years ago #

    1. Hashtagify is a great resource! www.hashtagify.me

    2. Hashtagivist is a platform I built for submitting hashtag campaigns for social justice. Would love to hear your feedback!
    www.hashtagivist.com

  • PG

    Pushkar Gaikwad

    over 5 years ago #

    Other than buzzsumo, followerwonk is another good tool http://followerwonk.com/ to find influences based on keywords after finding few influencers, you just need to follow who they are following.

  • BR

    Bartolome Rodriguez

    over 5 years ago #

    PushkarGaikwad, VamshiKrishna Thanks for your answers. I just update the question details to clarify it.

  • GG

    Gab Goldenberg

    over 5 years ago #

    I like the frequency of their tweets being retweeted (by real accounts, not bots) ...

  • RC

    Robert Carter

    over 5 years ago #

    I second the value of FollowerWonk. What I look for in terms of influence metrics are these: how many followers a person has, what their FollowerWonk influence score is (probably much more realistic than a Klout score), how many people they follow, and what they primarily tweet about.

    It's hard to boil that into one single metric, so if you're looking to find influencers, you'll be best served by using a tool + some critical thinking.

    In general...

    ...if they tweet a lot about your industry/topic that's good.
    ...if they have a lot of followers, that's good.
    ...if they don't follow more than 500 people, that's good (because if they follow you, they might actually read what you tweet).
    ...if their FollowerWonk score is high, that's good.

    • BR

      Bartolome Rodriguez

      over 5 years ago #

      Hi Robert,

      Good points. I was thinking in use kred's score. The API allows to make 500k request per day. I will combine it with other metrics like followers count, retweets, discussion and so on. I will keep improving it after see the results.

  • SC

    Shana Carp

    over 5 years ago #

    I'm actually scraping lists of people on lists that I trust to find this - repeatability is important :)

  • TG

    Tariehk Geter

    over 5 years ago #

    I usually just use Followerwonk

  • KS

    Kevin Strasser

    over 5 years ago #

    If you just want ONE metric all by itself, use listed. Very few people are gaming listed numbers and I find them to be very stable and reliably for judging quality of accounts.

    There are lots of accounts with a heavy amount of followers that are not truly anything truly authoritative. So follower numbers alone are meaningless.

    If you want something even better...you could combine logic of listed count with the follower/following ratio (high ratios obviously being what you are looking for) to get something bulletproof.

    Let me know if you want more help with this...I work all day long with Twitter numbers and accounts. It is my business...

  • GK

    George Konstantakopoulos

    over 5 years ago #

    Hi Bartolome,

    I will put my vote on followerwonk. Login and navigate to 'search twitter bios' and make an advanced search tailored to your needs (e.g.:location). Then you sort the results by social authority (https://followerwonk.com/social-authority). Choose those people you find relevant. Then you can navigate to the 'compare users' page where you can analyze your chosen ones by people they follow you. This way you can go even a step further by identifying where your influencer's influence is coming from. Look at the last choice on your right panel 'followed by all three' to get the triangulation between them.

    If you want to automate the process you might want to take a look at NodeXL. I used it last year during my BS thesis 'user behavior pattern recognition on twitter' search slideshare if you want (keep in mind this was for academic purpose). This is a free tool that works as an add-in to excel. It gives you the ability to mine data through the twitter API directly to excel sheets with lots of categorization/segmentation options and social graph depth level. Then you can built social graphs based on your objectives.

    Hope I added some value,

    George

    • KS

      Kevin Strasser

      over 5 years ago #

      FollowerWonk is a very cool tool...but being a tool it still requires time and manual work to achieve results.

      I got tired doing things manually, so I built my own solution a few years ago.

      http://TribeBoost.com

      We offer a 14-day free trial, so you can see the results before spending any $.

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