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Ask GH: What is your best three word description of growth hacking?
I feel like a short hand description would be very useful for everyone. I've had an idea for the last couple of days, but I'll wait to share it until I hear from a few other people.
The one that I've been thinking about is "Experiment Driven Marketing" ... This is based on the definition of marketing that includes "product" (one of the 4 Ps of marketing).
I like this one!
My favorite so far, Sean!
I really like this one!
Creatively Iterated Growth
Really like this one Anuj!
It was either that or "Listen To Sean" ...
I thought about using the word 'iterate' in there somewhere, too! Good one. :)
Nice one Anuj!
Using the word "Growth" to define "Growth Hacking" ? =\
To me, most of the debate/confusion comes around the use of "hacking" rather than "growth"
Hence the focus on clarifying what "hacking" might mean in the context of growth, rather than the entire term.
This one is great!
I like this one
Engineered Marketing Optimization
Good one! Only concern with focus on “optimization” is that you need to create/discover before you can optimize. I was thinking that “experiment” includes both discovery (experiment with new lever/channel) and optimize (improve results from existing lever/channel).
My take is that "marketing" already implies experimentation. I don't know a single marketer who doesn't experiment (if not A/B testing, they are at least always "testing" new channels thus creating / discovering new opportunities). The big shift with Growth Hacking is that marketing is now engineered, iterated upon and requires more technical chops than ever before.
Cool, that makes sense. Thanks!
should have read comments before posting - this one is way better than my first.
Acquire. Retain. Grow.
Nice one @nichole. Simple & to the point. From this, I thought of 'Acquire. Retain. Repeat'
John Loken, head of consumer marketing at Ticketmaster, just suggested on Twitter "resource constrained optimization"
I like it.
"Unconventional User Acquisition"
While using data and rigorously testing everything is really important, I think a lot of people lose sight of the fact that the "hacking" part of growth hacking refers to finding shortcuts or new ways of doing things, not necessarily involving code. It's about being scrappy and creative.
When Sean coined the term growth hacker, he specifically mentioned "They must have the creativity to figure out unique ways of driving growth in addition to testing/evolving the techniques proven by other companies."
In fact, Y Combinator has a question on their application form "When have you successfully hacked some non-computer system?" They don't care if you were able to break into some website. What they're looking for are people who think their way around problems to achieve objectives.
Without that creativity - or the "unconventional" - part, a growth hacker is just a really good data-driven marketer.
I like this explanation. Hacking also isn't just about writing code - it is figuring out how to take advantage of something that yields the biggest outcome for the least amount of money/time/effort.
It's essentially "shortcuts" vs. the traditional marketing approach. Ideally I also think it's about taking a "spread" vs. a "reach" based approach (http://theruckuscompany.com/growth-hacking-leverage-and-the-new-age-of-product-marketing/). Reach requires Volume which is what bigger brands have and traditionally rely on, but startups don't.
So startups instead must think of unconventional and ingenious ways that they can "spread" or even sometimes "offload" the acquisition of customers by either using some programmatic method (building into the product an acquisition engine, use of APIs etc) or some other "hack" (shortcut). Anyway I agree creativity plays an important part as well.
Marketers Abusing Data
Hack. Measure. Learn.
Growth hacking = Intrapreneurship
Defintion of intrapreneurship on google :
"A manager within a company who promotes innovative product development and marketing."
For me thats what a growth hacker really is. He is just another obsessive entrepreneur. But for some reason he isnt working on his own startup. Maybe low on funds, maybe havent found the right idea he want to commit to yet, maybe needs to pay rent, maybe afraid, maybe has a family and dont want the risk anymore etc.
And if he cant follow his passion and be a founder, then growth hacking is the next best thing for him. Pretty much the same stuff except for a few things like raising funds, more security etc. Like a heroin addict eating valium, when he cant find heroin.
Intense but I like it!
This is too accurate.
Answer on Twitter from Matt Johnson "Bigger, Faster, Cheaper!"
I like it Sean!
Test. Measure. Repeat.
Data Dependent Marketing
+1. Growthhacking requires empathy and understanding of what customers want and how they behave -- which depends on having quality data!
Answer on Twitter from Roger Neel "leveraging web-scale synergies!"
Marketing engineering combination
Iterative Marketing Engineering
Slightly different lens:
Growth Hacker - Delusional Mythical Creature
Growth Team - Focused, Empowered, Cross-functional
Sorry to be a troll!
Continuous Tested Iterations
SAAS era marketing
Experimental Unicorn Hunting
Marketing At Scale
Programmatic User Onboarding
Unconventional Viral Expansion
Discover Experiment Grow
Imagine a world where you could only describe things in three words before the universe cut you off :)
Crowd Surfing: "enthusiastic mob carrying"
Spongebob Squarepants: "underwater talking sponge"
kitesurfing: "surfers with wills"
growth hacking: "creative marketing experiments"
My startup Trustbooth: "Get SAAS Reviews".
There's my growth hack plug. Shameless I know.
I'll give you a vote on that one :)
Ask, Iterate, Test
Good Digital Marketing
Adding another one, credit to @Sean as well: "High-tempo testing"
user driven marketing
product focused marketing
Scientific Approach (to) Growth
your 'unconventional' marketing
Insight and Action
- Traction Driven Marketing
- Analytical Based Marketing
- Engineered Marketing Strategies
Most Valuable Skillset.
Mobile Marketing Traction
Measure, experiment, repeat
Customer acquisition engineering
metrics driven marketing
Creative Marketing Optimization.
Creative Experiment Analysis
If I had to explain growth hacking to my mom in 3 words I might say that we are into: Reconstructing Conventional Marketing
I like to frame it in terms of the desired outcome:
"Better customers, quicker"
Low-Cost Marketing Alternative
"Coders helps Marketers"
Creatively Engineered Marketing
Magic Online Marketing
I've seen some great posts so far!
I personally think that being innovative/thinking outside the box is very important and that the key focus is on increasing market share asap.
So I came up with innovative efficient expansion
Insight driven momentum
I'm been cynical of course, but I've started to come across a LOT of growth hacks which would fit this description perfectly!
I can't give it 3
Architecture Growth seems to capture it best for me.
Doh! Need an edit on mobile. Auto correct
Tactical organic marketing
This is VERY hard!
Rapid Iterative Marketing
Proactive innovative marketing
Hmm the more I tried to come up with a 3 word view, the more I realized that growth hacking is simply really great marketing at a very fast pace, driven by data, the customer, a proactive marketer who can actually do work....hmmm shouldn't we just call this marketing?:)
There's definitely a legit argument for just calling it marketing. But I tend to think it's either a subset of marketing or a cross functional activity that extends beyond marketing.
Code plus creativity
"Try, Try, Try Again" - William Edward Hickson
If we focus on "hacking" -
Substitute Innovate Extend
Scientific, results-oriented marketing
Marketing | Data | Technology
Net Promoter Score
Secret Kickass Strategy
Product. Data. Growth...? Might give a bit broader interpretation than some of the great suggestions so far... :-s
1. AB testing
Leverage Based Marketing
Why do I say leverage? Take the case study of Air BNB. Air BnB leveraged Craigslist, a platform with millions of users looking for accommodations, to increase their user base substantially. When you are filling out the form to list your bedroom on AirBNB they give you the option to also post the listing to Craigslist, so that it will show up there also, creating inbound links for you and for AirBNB as a platform.
Leverage is about using your products best assets to spread both the idea of the product and the product itself (i.e.: mechanisms that you build into the product specifically for Growth) to create this velocity.
Growth hacking to me comes about given that the product (software) can play a role in it's own adoption. Most physical goods (a couch, a bottle of shampoo) cannot do this - which is why growth hacking is specific especially to software based products - in other words one can LEVERAGE the product itself to create and sustain it's own growth.
Or another way to say it could be "leverage based acquisition"
Trial By Error
Creative Arbitrage Marketing
I am thinking like "Fill Holes in Marketing"...
The Easy Way
try until succeed
discipline, discipline, and discipline
Data led Marketing
My blog is my home and Growth hacker is uncle home... where i can meet with my well wishers ..
Hacks Marketing Growth
Active Volume Acquisition.
(Acquiring users is one thing, but acquiring active volumes of data/users creates a domino effect of acquisitions.)
technology + innovation = Growth Hacking @framedio @timwut
https://twitter.com/DLGreenfield/status/699965786161614848 - disruptive marketing leverage
https://twitter.com/JenniferKStern/status/699966887611011072 - Innovative Shortcut Marketing
I just wanted to be the 100th comment. :)
Accelerated Evolution Marketing
Data, Act, Repeat
Leverage your users.
Analytics based marketing
unorthodox marketing techniques
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