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We have been working to improve the virality of our app , but anytime I seem to come up with a no loose powerful tactic that harms no one my co-founder gets cold feet in fear of it being perceived as spammy. What are the distinguishing factors between the two?

  • HQ

    Hila Qu

    almost 5 years ago #

    It's a great question. I don't have a perfect answer, but in my personal experience, two things would help: 1) Be honest with users on what you try to do 2) Give users options to choose from, and options to opt out

  • ED

    Emerson Dameron

    almost 5 years ago #

    I'd love to hear examples, if you're comfortable sharing.

    I feel the line of demarcation between effective marketing and "dark pattern" BS is clear enough to anyone who cares to look for it. It's as simple as *helping* someone vs. *tricking* someone.

  • RK

    Richard Kuwahara

    almost 5 years ago #

    The primary thing is value. If your offer is not tied to the value your users get from your app, then it's spammy. The best thing would be to tie it into how people interact with your app as well. You'll need to test different ways you notify customers of it as well.

    Whatever you do needs to tie into your core product as well. Ideally you have some sort of hook within the app that you're leveraging.

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