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I'm currently developing a free tool to generate more traffic for my workflow collaboration tool Twoodo. This free tool is called "Your Open Shareable Todo List" and is a todo list that requires no sign-up or installation. I've read that conversion rates on "Powered by" are around 0,01% or 0,1% (can't remember). Has anyone tested and found a CTA that works better? Any suggestions on some CTAs to A/B test?

  • DA

    David Arnoux

    over 6 years ago #

    I'd just like to thank everyone for your help. We've just hacked away at it for 2 days and it's still work in progress but here is the first version of our free tool to give more context. Please don't hesitate to add any CTA ideas to the list :)

    http://todolist.twoodo.com/78c65917c2c74a21b9b85d29dda56487/

    Next step is to install Optimizely on the page, drive traffic and start testing!

  • MS

    Miha S

    over 6 years ago #

    I think you're looking for this: Growth Hack of the Month in June

    ‘Powered by’ Test Increases Signups by 474%
    http://growthhackers.com/hacks/powered-by-test-increases-signups-by-474/

    • DA

      David Arnoux

      over 6 years ago #

      Exactly what I was looking for. Funnily enough I had already read this but couldn't find it. Thanks so much.

      • SE

        Sean Ellis

        over 6 years ago #

        We actually tried the exact same wording on Qualaroo "Not using Qualaroo yet?" and it gave us a massive improvement over the previous tested ones like "powered by Qualaroo" and "surveys by Qualaroo."

  • LL

    Lasse Lumiaho

    over 6 years ago #

    Perhaps try tell something about your product in the CTA? Like "Twoodoo - shareable todo lists" or "Share your todo lists"

    • VV

      Visakan Veerasamy

      over 6 years ago #

      Hey David! This might be a bit of a side-discussion:

      I'm always curious about to-do lists and productivity tools. My question to you is- why should I switch from Asana or Trello to Twoodo?

      If you made a better productivity tool than either of those, I promise you I'd be a loyal user + recommend the crap out of it to everyone I know.

      • DA

        David Arnoux

        over 6 years ago #

        Hi Visakan,

        Although I didn't originally intend to talk about Twoodo and I hate to put promotional material on Growthhackers (which is for me the most informative website ever created, no joke) I'll offer a quick reply and hope that the GH team lets it slide!
        Asana and Trello are 2 awesome tools that I regularly recommend, even to some of the people who sign up to Twoodo. Asana is perfect to create task lists. Trello is an epically easy-to-use kanban board.
        Twoodo differs in that it lets your team create task lists out of conversations. So basically you build a todo list as you communicate. We call this "building workflows in conversations". When the conversation is over, we extract the tasks, due dates and documents and put them into the task list, file list and calendar. Don't hesitate to go give it a spin! we have over 10000 happy users at the moment :)

      • VV

        Visakan Veerasamy

        over 6 years ago #

        Ack, I meant to post that as a comment, not as a reply. Oops

  • JD

    Johnathan Dane

    over 6 years ago #

    Are you talking about the button Call To Action (CTA)? Because imo, "Powered by" is more of a social proof that works great if it comes from a larger more well-known company.

    Your main goal CTA should focus around the end result and value that the visitor is looking to get out of your tool, like:

    Headline CTA: Start Sharing Your ToDo's
    Subhead CTA: & get more things done

  • JP

    Jonathan Placa

    over 6 years ago #

    Considering that it is collaborative software, I am sure that each user will invite another (to share the to-do lists).

    I assume you'll incorporate invitations to take advantage of the collaboration portion with a "invite" CTA?

    • DA

      David Arnoux

      over 6 years ago #

      Yes very good point, that is planned. There will extra features with CTA that will require signup. Save, Share, Add due date, Add reminder etc.

  • SM

    Stuart McKeown

    over 6 years ago #

    Glad to hear it's working for you guys too :)

  • OY

    Omri Yacubovich

    over 6 years ago #

    We've also seen great results with @sean advise for "Not using [Company name] yet? vs. the standard "Powered By [Company name]"

  • NH

    Nathan Hockley

    over 6 years ago #

    Another one to potentially test "Made with *heartsymbol* by [COMPANY]". Always liked seeing that at the end of websites. For me it gives a personal touch.

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