So we built what we thought was a very useful tool for making sure important emails get answered. It lets you dispatch custom follow-up messages that bump the original email to the top of the inbox if you don't get a response. Works great with clients, proposals, deadlines, you name it. It actually makes email a reliable form of important communication again by preventing important emails from falling through the cracks.
Two Techcrunch writers (did it really take two?) declared us a nightmarish tool for spammers with the headline: "Meet Rebump - the New Worst Thing About Email." The thing is, their entire presentation of the product's uses is totally off. They didn't bother getting in touch with us and didn't even sign up to view the actual functionality of the product. They printed contradictory information about the most basic way the app works right in the article and ignored safeguards that we put in place to make Rebump a terrible choice for anyone looking to send spam. So two guys that hate email essentially used us as a straw-man prop for a (somewhat entertaining) rant about how email is the worst and we make it even more unbearable. Cue the pitchforks and Tweets advising us to euthanize ourselves and no amount of rational argument can extricate us from being the new face of the Spammers' arms race. You get the picture.
On a brighter note, the traffic boost was nice and conversion has been over 7% (!) and rising (particularly cool because it's a multi-step process involving plugin installation and two Google authentications). We've been reading here a while and thought you'd have some creative advice for us on next steps.
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