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Ask GH: What are your favorite growth studies of physical products?
Almost all of the growth studies or success stories revolve around software growth. What are your favorite hacks from companies with physical products?
Links to articles showcased on GrowthHackers or simply a name of a company would suffice.
The Harry's prelaunch campaign story is pretty great to see.
I have a bunch I've wanted to write.
Dollar Shave Club is pretty epic
Cirque du Soliel
TacoBell's Dorito's Taco Locos - this one product resulted in 15,000 new jobs and a near doubling of revenue for the company in a single year. Pretty amazing growth 'hack' if you ask me: http://www.nydailynews.com/life-style/health/hit-taco-created-15-000-jobs-article-1.1287811
@morgan . Tupperware has always been the king. I wonder when you guys will write a Growth study for the same. Been old school but I am sure we all can learn a lot from the same. Just an idea to initiate growth studies for offline products which will fuel tips for us.
I also work for a direct sales company (Thermomix) and it's interesting, but challenging to drive the digital transformation of a traditional company and align the online with the offline sales and marketing activities. Maybe it's time to write something about it :)
I always tend to keep searching different tactics from offline companies. What kind of growth channels you guys have?
Totally agree @anshulsingh - great one!
Hope you guys will publish something soon! GH is the only product in last 1 year I am hooked to. My activity here in last 1 year has been > then my 10 years of social media activity. Keep up the great work!
I'm not sure whether its a hack or not but the company that makes those neon "Open" signs is obviously doing something right - they're everywhere!
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