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Ask GH: What are your biggest growth challenges right now? What are you looking to learn?
What are you currently focused on figuring out when it comes to growth? What are your biggest challenges and what are you hoping to learn?
I think the topic I know the least about would be mobile app user acquisition :before: relying on a long-term strategy such as inbound marketing.
Mobile acquisition is definitely where I'm spending my time.
I'm spending most of my time in Customer Success, so I have a lot more knowledge of retention than non-inbound acquisition.
Also spending lots of time (not yet cash) to acquire mobile users to moderate success.
Funny you'd ask. There are actually three areas that I will be brushing up on in the next 30 to 90 days:
1. Databasing. I want to learn how to query a database and work with the tables to pull back as much user activity data as I need. This will help me get a better understanding of what my users find the most useful and which features they don't use.
2. Once I query the db, I need to be able to manipulate it and work with it. Thus, I want to learn more about excel. I would self-grade myself as a 5 of 10. I want to get to at least a 7.
3. Finally, once I have the data and put it into excel, I need to know what data is actually important and which can be ignored. Thus, I want to learn more about math/statistics. I want to learn what data points are statistically significant and correlated with higher engagement.
That's all for now! Great question.
for one and two is might make sense to pull the database into pandas and not excel. Pandas supports the full scipy kit (including numpy, and to some degree scipy. It would be faster for most math activity, particuarly if your database has a lot of datapoints and/or you need to reshape the data in different ways. (this is mostly because pandas is C optimized and excel isn't)
for 3) I don't think you are looking for statistically significant as much as where to find correlations so you can test if they are linked more directly.
Also for 3 - engagement is fake/unique term for everyone. You need to make up a model of "engagement" early on, and then build on that model with the stuff you find in the correlation/testing areas
Shana have you played w/ Wizard for Mac at all? http://www.wizardmac.com/
Is there a wizard equivalent for windows?
content marketing scoring lead generation versus driving traffic. under what situations popups are good and what situations they are bad (because I've seen tests go both ways)
Marketo has actually published a bunch of interesting stuff on lead scoring. You kind of have to parse through their ebooks to get to it, but they've done a lot of thinking around it, and you can kind of reverse engineer it a bit if you pull the pieces out of the marketing copy.
This one goes more into the specifics http://www.marketo.com/_assets/uploads/Marketo-DefGuideLeadScoring.pdf?20130113023709
not lead scoring - content marketing scoring.
Marketing scoring, using content. The key is to look at each piece of content and rank them in terms of which resulted in people taking the action you wanted them to.
Mmmm Retention and Monetization of users...
What's your business?
Customer feedback. It's hard to reach people who are willing to spend the time providing meaningful and thoughtful feedback. Is the only way to do user studies and hand out gift cards? There must be a better way that's non-invasive to users while at the same time doesn't break the bank. Much like any user study, quality is still more important than quantity -- so it doesn't need to involve a "lot" of people, just the "right" people.
Measuring that then would be the next challenge, but given I'm a data nerd that's the easy part!
In regards to finding the right people you might want to check out this article/webinar that Sean did with conversion rate experts. They talk a lot about finding the right people for surveying. They call them the "qualified noes" people who could've said yes, but decided not to, and they have some good strategies for where/when to survey them.
It's a bit self-serving b/c it recommends Qualaroo, but it is really solid information: http://www.conversion-rate-experts.com/questions/
What factors do you weigh in to measure your product blog's performance? Is it direct signups or traffic to product pages or just retaining readership? And what metrics do you track to measure these three criterion?
Hacking together personalization (on website) based on traffic source and past behavior (website primarily).
Currently hacking it together with code, but it's primitive. Think dynamic keywords, etc. but extended.
The goal is to serve up different copy and offer based on not just traffic source and past behavior, but also what clues people give you on their "market sophistication" (Eugene M. Schwartz stuff)
Wow, DIY personalization! Sounds intense. Demandbase, Monetate, RichRelevance, and other solutions too expensive?
I was talking to someone recently who was trying something similar, and the takeaway was that personalization engines tend to be a champagne problem – useful for turning $20M in e-commerce transactions into $22M, but not necessarily great for a website with lower traffic once you factor cost (time, money, implementation) v. results (e.g., 10% lift in conversion).
Used Monetate before - but not relevant to the business. Some are too expensive, but most don't offer what I'd need (yet). Still testing them out :)
Sure, it's usefulness depends on what you apply it to. So far, the personalization I'm doing for a few clients is netting good enough results to keep doing it (high-priced services, not e-commerce).
My biggest challenge currently is finding ways to grow the reach of our content efforts!
The best thing to do in this case is find your centre of influence - the people that can help you reach more of the people that are your ideal customers and find out how you can help them help you.
As of now I'm working on finding what activities constitutes for DAUs and MAUs for a product company. There are tons of activities users can do in the software and thus it is becoming harder to analyze what combination of activities actually piques interest for the most active users. I have a bare bone skeleton on how to go about it but I have a feeling that a lot needs to be figured out on the go. I'm still in initial phase. It's like learning on the go.
how to maximize ad spend for conversions on big ticket products for global brands. want to answer the question, would the ad budget be better leveraged to try and grow email signups and then market the big ticket item exclusively via the mailing list where we see far superior conversion rates compared to any other channel.
I currently spend over 7 digits / mth @shopify (B2B). Some of our SAS plans are over $1k/mth.
Personally I found more steps in the funnel wastes more time than it's worth. I only personally add steps if it helps segmentation. http://www.shopify.com/free-trial/journey/jewelry vs just http://www.shopify.com/
Customer research, and finding people - the market is crazy right now, each person I give an offer to has a new job 2 days later...with free breakfast lunch and dinner!
Improving virality on mobile, web has been much easier due to social networks, a bunch of tools and fairly developer standards. Mobile is just a huge mess when it comes to standards.
Mobile retention and viral growth - paid media is becoming to expensive to sustain long term growth for non games
I am trying to recruit vloggers. Anyone doing the same?
Right now I'm focused on adding users. We launched 2 weeks ago and I need users!
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