* What are your goals for retargeting campaigns? Do you measure them based on conversions, brand lift / awareness, shortening the sales / activation funnel? Something else?
* How do you segment your retargeting campaigns based on how much interest a visitor has demonstrated?
* Where do you direct people from your ads and how does this vary per segment? (Product / feature related pages, homepage, content?)
* Content retargeting – When you're retargeting people who've read your content, what type of ads and destinations work best to convert them to signups?
* Retargeting is usually used to drive new signups. Thoughts on using it to activate users that have signed up for a SaaS product but haven't used it?
Would love any recommendations here, especially if you've worked with a developer product. Thanks!