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Ask GH: What are the three most important roles on a growth team?
If I have an opportunity to build an initial growth team of three people, what are the roles I should hire?
My recommendation would be...
1) Head of growth - with strong product management and analytics skills
2) Growth engineer
I'd encourage all three to contribute growth ideas (or really anyone in the company for that matter).
Your next hire will probably need to be a data analyst and then channel specialists. In the short term I'd try to work with advisors/consultants to help with specific channels.
1. Coder with at least 2-3 years of experience.
2. Creative gal/guy
3. Sales person with a modern approach to sales.
We have a 3 member team consisting of 1) Developer 2) Designer 3) marketer + content writer. I guess it depends on the channels you are using to grow. We @nudgespot are concentrating on integrations for now.
My company Liquor.com (for which I run audience growth) is a digital publisher, so my answer might be a little different than everyone else's...
On our "core growth team" we have 2 (about to be 3) audience development folks that have deep (but broad) skills across product, partnerships, SEO, social media and analytics/data-mining.
Our wider "growth brain trust" also includes our head of product/engineering, our UX designer, and our editor-in-chief.
That wider "growth brain trust" group's goals are aligned with our "core growth" group's goals: along the lines of weekly registered subscriber and unique visitors growth targets that map to overarching annual goals (that we consistently beat and adjust upwards).
Basically, our "core growth team" establishes the strategies/hypotheses for growth hacks, audience-driving partnerships, social media referral traffic and search traffic growth. We also implement/execute a good deal of that, but then lean on our product/engineering team + content team to take it home and connect the dots to their own work/scopes holistically.
Basically, everyone who's not focused on revenue at Liquor.com is focused on audience growth.
It's allowed us to scale at an amazing rate.
In the not too distant future, we may add more dedicated folks on the design/engineering side that are specifically focused on growth tasks (and I will likely start coding more than I currently do).
I would suggest one rounded developer, a data person, and a UX designer.
- The data person can be exchanged with a good Marketing person, with good analytical skills and experience in acquisition.
- The UX designer and developer can be the same person if you find someone with knowledge on both.
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